All the millions of products and services on the web are ultimately sold by some form of sales copy. This article helps you understand a few mistakes that you should avoid as a copywriter.
As a good copywriter, it's your job to highlight the benefits of the product, more than the features. Ultimately, and in the end, the reader will respond most when he reads about the benefits of something, even though sometimes it is necessary to mention a feature. When it comes to making a decision about buying, people always think about it selfishly, and that's why expressing the benefits will get a better response than features. So if you're not clear about what your product has to offer, you won't see a very strong response from your target audience. One way to approach this is to list the features, and then explain each feature in terms of a benefit; and then only use the benefits in your final copy. Doing that will eliminate one great problem area that so many copywriters have difficulty with. People will only buy if they can feel that the product or service will enhance their life in some way.
There are some successful coywriters who maintain that the sales offer is the most critical part of the copy. All copywriters work to become skilled at using the most appropriate words. You need to show the prospect how the product will benefit them but at the same time make a strong offer. You can use benefits bullet points to your advantage by giving your product or service the ability to be recognized in the sea of web businesses.
But of course you'll need to find a way to balance between giving too much or too little information. But how do you really make your offer irresistible? What has been used for a great many years consists of giving away compelling bonuses with the purchase. How you make these bonuses different and unique is totally up to you, but remember that your copy will only work when you know how to craft out a great offer.
How would you like to read a sales copy that reads like a high school essay? You'll need to write in a fairly simple way without all the big words students use to impress their teachers and professors. This is exactly why you shouldn't ignore the use of bullet points in your sales copy, where you can easily highlight the advantages of the product you're talking about. The reason for benefit bullets is they allow for rapid skimming and scanning, and well-written bullets can be extremely effective with closing sales. Plus they make effective use of white space, they'll open up a lot of white space which is important. There's an expression in copywriting called, "the black wall of text" effect, and so white space helps reduce that.
Make no mistake, it does take time to learn copywriting. It's always smart to learn about common mistakes because if you just avoid them then you'll be writing better copy. Keep records of what you read, and try to keep in mind about the mistakes you read about.
As a good copywriter, it's your job to highlight the benefits of the product, more than the features. Ultimately, and in the end, the reader will respond most when he reads about the benefits of something, even though sometimes it is necessary to mention a feature. When it comes to making a decision about buying, people always think about it selfishly, and that's why expressing the benefits will get a better response than features. So if you're not clear about what your product has to offer, you won't see a very strong response from your target audience. One way to approach this is to list the features, and then explain each feature in terms of a benefit; and then only use the benefits in your final copy. Doing that will eliminate one great problem area that so many copywriters have difficulty with. People will only buy if they can feel that the product or service will enhance their life in some way.
There are some successful coywriters who maintain that the sales offer is the most critical part of the copy. All copywriters work to become skilled at using the most appropriate words. You need to show the prospect how the product will benefit them but at the same time make a strong offer. You can use benefits bullet points to your advantage by giving your product or service the ability to be recognized in the sea of web businesses.
But of course you'll need to find a way to balance between giving too much or too little information. But how do you really make your offer irresistible? What has been used for a great many years consists of giving away compelling bonuses with the purchase. How you make these bonuses different and unique is totally up to you, but remember that your copy will only work when you know how to craft out a great offer.
How would you like to read a sales copy that reads like a high school essay? You'll need to write in a fairly simple way without all the big words students use to impress their teachers and professors. This is exactly why you shouldn't ignore the use of bullet points in your sales copy, where you can easily highlight the advantages of the product you're talking about. The reason for benefit bullets is they allow for rapid skimming and scanning, and well-written bullets can be extremely effective with closing sales. Plus they make effective use of white space, they'll open up a lot of white space which is important. There's an expression in copywriting called, "the black wall of text" effect, and so white space helps reduce that.
Make no mistake, it does take time to learn copywriting. It's always smart to learn about common mistakes because if you just avoid them then you'll be writing better copy. Keep records of what you read, and try to keep in mind about the mistakes you read about.