You need copywriting skills if you hope to sell anything online. In some cases, internet marketers have risen to the top of their field simply because of their copywriting abilities. By improving your sales copy, you will improve your conversion rate and thus make more sales. If you follow the copywriting guidelines that follow, you will find that your conversion rate improves.
When writing sales copy, it's important not to get carried away with hype. Some copywriters start with a good sales letter and then destroy the effect by overdoing it with hype. The advantages of a good product don't have to be exaggerated. Rather than boasting about your offer, tell your readers the real advantages they can gain from it. There needs to be a good balance between the hype you create and the real information you give away. People read sales copy in order to learn facts that will help them decide if they want to buy it. Be simple and straightforward in your approach and you'll have tons of people believing in your product. Limit your use of things like italics, bold headlines and exclamation points. You should only use these for words or sentences you want to call attention to. You don't want to use them too much though. When used too much, it has a phony look. You definitely don't want your copy to carry this message. Keep it real and keep it as genuine as possible. Your copy should be easy to read and absorb.
Copy should never sound like your showing off your vocabulary. You are simply creating copy that convinces your prospects that they absolutely require your products. You're not showing off your command of the language, you are using simple language to communicate with them. Just communicate like you would with someone you knew. If you take all the pressure off, your prospects will sense that comfort level in your writing. You will then see that your prospects see you as a friend and not a salesman. The more clear you can make the product seem, the better people will respond to your copy. If you create effective copy, it will be just like a person who goes out and vends for you. If you make it too dry, and write like you're writing an essay, it would become too daunting for anyone to read it, let alone act on it.
Keep your copy as simple as possible. That's one of the basics of good copywriting. Never make your copy too difficult and instead make it as easy as possible. Keep the technical speak out of it and use simple words. You won't want to make things too heavy to keep up with. Many people think copywriting is really difficult because it uses a difficult writing structure. The hard and fast facts are that copy is very easy to write.
And in no way pushes the prospect away.
In short, people have to be at ease and relaxed about doing something before you can expect them to do it. In other words, you have to remove their defenses against buying something by making them feel comfortable. At this point, they have no problem hitting the buy button.
When writing sales copy, it's important not to get carried away with hype. Some copywriters start with a good sales letter and then destroy the effect by overdoing it with hype. The advantages of a good product don't have to be exaggerated. Rather than boasting about your offer, tell your readers the real advantages they can gain from it. There needs to be a good balance between the hype you create and the real information you give away. People read sales copy in order to learn facts that will help them decide if they want to buy it. Be simple and straightforward in your approach and you'll have tons of people believing in your product. Limit your use of things like italics, bold headlines and exclamation points. You should only use these for words or sentences you want to call attention to. You don't want to use them too much though. When used too much, it has a phony look. You definitely don't want your copy to carry this message. Keep it real and keep it as genuine as possible. Your copy should be easy to read and absorb.
Copy should never sound like your showing off your vocabulary. You are simply creating copy that convinces your prospects that they absolutely require your products. You're not showing off your command of the language, you are using simple language to communicate with them. Just communicate like you would with someone you knew. If you take all the pressure off, your prospects will sense that comfort level in your writing. You will then see that your prospects see you as a friend and not a salesman. The more clear you can make the product seem, the better people will respond to your copy. If you create effective copy, it will be just like a person who goes out and vends for you. If you make it too dry, and write like you're writing an essay, it would become too daunting for anyone to read it, let alone act on it.
Keep your copy as simple as possible. That's one of the basics of good copywriting. Never make your copy too difficult and instead make it as easy as possible. Keep the technical speak out of it and use simple words. You won't want to make things too heavy to keep up with. Many people think copywriting is really difficult because it uses a difficult writing structure. The hard and fast facts are that copy is very easy to write.
And in no way pushes the prospect away.
In short, people have to be at ease and relaxed about doing something before you can expect them to do it. In other words, you have to remove their defenses against buying something by making them feel comfortable. At this point, they have no problem hitting the buy button.