What will the advertising executives think of next?Many small businesses will try new forms of advertising because the Yellow Pages doesn't work.
In fact one of the most interesting new ways to advertise is to buy a space above urinals and it was proven that that works five times better than yellow page ads.
And if you have the stomach for it we have been told that advertising on the back of toilet paper and bars and restaurants works great and one industry survey said it works 10 times better than yellow page ads.
Yes, advertising on the back of toilet paper can be very profitable and when someone is stuck in that stall and they have nothing to do they will actually read the toilet paper of course what they do with it next we will not discuss.
But suffice it to say anything that works 10 times better than yellow page ads makes sense to me and it makes dollars for my company.
I would encourage all businesses to advertise on the back of their toilet paper and on the toilet paper at the most popular bars and restaurants.
I would advise did they take their advertising dollars that they were going to stand on the yellow page advertising and put down towards the custom toilet paper ads.
Let's face it folks you want to get the most bang for your buck and when it comes to advertising there's no sense in throwing your advertising budget down the toilet, so play it smart.
Dump the yellow page ads and start flushing yourself in the profits.
Please consider this in 2006.