Every business from local plumbers, large blue-chip organizations and even churches have websites, and each and every one wants to spread the message about their products and services to profiles, and what they can offer you as a consumer. That is where SEO comes in. SEO has become a valuable online marketing tool.
Before I even start a Omaha web design, I establish what the business objectives are. Many businesses will have a clear plan of what they want to achieve in terms of targeting. This may range from targeting the local area, national area or even global.
With this in mind, when designing wire frames, deciding on customer journeys and sitemaps, you can start to build, in addition, pages for content that target these specific keywords based on your findings, or at least have a plan of where these pages may go down the line once the site has launched.
From a design perspective, there is nothing worse than going back to a website six months later and having to change the structure and internal elements for additional content that may be used for SEO purposes. So my advice would be to plan early when doing your Omaha web design
Now when I say search engine friendly, I mean a navigational system that the search engines can read and follow. One of the many factors of on-page SEO is the internal linking structure and the navigational system is the backbone for this. Having buttons and links which are text-based is a major plus and great for accessibility.
I would always avoid flash based navigational systems for one simple reason; Google along with the other search engines can't read text on images. The other thing to consider with this is, as the web moves more and more to mobile devices how many of these will support flash? Apple has already said they won't support flash elements and even my Blackberry doesn't do a great job of flash websites. In Omaha web design I do like the concept, but from an SEO point-of-view it can be a big barrier, especially with navigations.
Instead of flash, why not use CSS methods or jQuery? These can be just as good if not better, but make sure the load times for these elements are fast.
Every so often a big update is done to the search engine algorithms. Normally the news is about Google and a SEO factor that was introduced early 2011 was website load times/speed. Â I experimented with this and found by speeding up a site in terms of various elements, did have an affect, so much so that a website I experimented on moved up 3 places in Google.
Before I even start a Omaha web design, I establish what the business objectives are. Many businesses will have a clear plan of what they want to achieve in terms of targeting. This may range from targeting the local area, national area or even global.
With this in mind, when designing wire frames, deciding on customer journeys and sitemaps, you can start to build, in addition, pages for content that target these specific keywords based on your findings, or at least have a plan of where these pages may go down the line once the site has launched.
From a design perspective, there is nothing worse than going back to a website six months later and having to change the structure and internal elements for additional content that may be used for SEO purposes. So my advice would be to plan early when doing your Omaha web design
Search Engine Friendly Navigation
Now when I say search engine friendly, I mean a navigational system that the search engines can read and follow. One of the many factors of on-page SEO is the internal linking structure and the navigational system is the backbone for this. Having buttons and links which are text-based is a major plus and great for accessibility.
I would always avoid flash based navigational systems for one simple reason; Google along with the other search engines can't read text on images. The other thing to consider with this is, as the web moves more and more to mobile devices how many of these will support flash? Apple has already said they won't support flash elements and even my Blackberry doesn't do a great job of flash websites. In Omaha web design I do like the concept, but from an SEO point-of-view it can be a big barrier, especially with navigations.
Instead of flash, why not use CSS methods or jQuery? These can be just as good if not better, but make sure the load times for these elements are fast.
Website Load Times
Every so often a big update is done to the search engine algorithms. Normally the news is about Google and a SEO factor that was introduced early 2011 was website load times/speed. Â I experimented with this and found by speeding up a site in terms of various elements, did have an affect, so much so that a website I experimented on moved up 3 places in Google.