There's no escaping the fact that we live in a market-led world.
Greater value is being placed on everyone's ability to make their employers money and drive business growth and, as a result, ever greater numbers of people are finding it necessary to look into marketing degrees.
More and more people are finding that their income is directly related to how close their job is involved with the driving of revenue for their employer.
Positions traditionally removed from marketing like journalists, lawyers and even teachers and doctors, are increasingly finding that in order to get ahead, they need to be comfortable with selling themselves and the services they offer.
Marketing Does not Just Involve One Discipline But there's much more to a marketing degree than just the immediate selling.
Most marketing degrees tend to be made up of a variety of different complementary disciplines, running the full gamut from sales at one end to advertising at the other - and everything in between.
This makes choosing a marketing degree the gateway to a varied world of professional opportunity.
A Marketing Degree Can Allow You to Branch Out A good marketing degree will prepare the student for any variety of disciplines.
For every person who's involved in the more traditional sales end of the marketing spectrum, there's someone else involved in the more creative areas of brand-development and company strategy.
Beyond the graduate degree in marketing, there are countless supplementary post-graduate courses on offer.
Completing a BS in business administration is just one of a number of ways in which a specialism can be acquired and the advancement up the career ladder from middle to senior management can be made.
Marketing - in a State of Constant Change Perhaps the best thing about choosing marketing degrees - or a career in marketing - is that you never know quite what's going to be around the corner.
The world changes all the time and in response to this, so does marketing and the people who practise it.
You have to be flexible to work in marketing and to embrace change.
Just when you think you've got a particular discipline down, something else can emerge that offers a challenge to the existing way of thinking.
And with challenges come opportunities - and that's precisely what makes marketing such an exhilarating space to be working in.