Product Creation - How to Find a Hot Target Market For Your Internet Business
In order to have a thriving Internet business you have to find a HOT target market. What's a hot target market? A hot target market is a specific group of people who are buying products. Basically, you build your Internet business around the desires of the market. So, how do you find a hot target market? By research, of course!
Here is how you can find HOT target markets for your Internet businesses:
Brainstorm
First, think about what skills and knowledge you have. What interests you? What are you more drawn to doing? Next, think about all the things that people need or want out of life. What comes to mind? People want/need money, places to live, to be married, have babies, go on vacations, achievement, improve themselves, cars, boats, food, and the list can go on and on. These are markets...huge ones. Take a look at what people buy online. Check out Yahoo Buzz or Yahoo Answers to see what is popular and what questions are being asked.
Keyword Research
For Internet business purposes, keyword research is important because you want to know how many people are searching for the terms used within your market. The more people - the better. But, you also need to know how many competing web pages there are. Use tools like Google Adwords Keyword Tool or the free keyword tool at WordTracker.com. Assess the keyword volume and the check out the competition. Find a place for yourself.
Test
Once you have found a good target market (a lot of interest and people are buying) test the market. One way to test the market is to create a free report. Find out the common questions in the market then answer them in a simple PDF file, create a squeeze page, and give the report away in exchange for emails. Drive traffic to your squeeze page through a pay per click service. Follow up with your email list and really pick their brains. If you have a lot of traffic and a lot of people signing up then you have a hot market. Now it's time to find ways to monetize your hot target market.
With a little brainstorming power and some research you can find hot target markets for your Internet business with ease.
Here is how you can find HOT target markets for your Internet businesses:
Brainstorm
First, think about what skills and knowledge you have. What interests you? What are you more drawn to doing? Next, think about all the things that people need or want out of life. What comes to mind? People want/need money, places to live, to be married, have babies, go on vacations, achievement, improve themselves, cars, boats, food, and the list can go on and on. These are markets...huge ones. Take a look at what people buy online. Check out Yahoo Buzz or Yahoo Answers to see what is popular and what questions are being asked.
Keyword Research
For Internet business purposes, keyword research is important because you want to know how many people are searching for the terms used within your market. The more people - the better. But, you also need to know how many competing web pages there are. Use tools like Google Adwords Keyword Tool or the free keyword tool at WordTracker.com. Assess the keyword volume and the check out the competition. Find a place for yourself.
Test
Once you have found a good target market (a lot of interest and people are buying) test the market. One way to test the market is to create a free report. Find out the common questions in the market then answer them in a simple PDF file, create a squeeze page, and give the report away in exchange for emails. Drive traffic to your squeeze page through a pay per click service. Follow up with your email list and really pick their brains. If you have a lot of traffic and a lot of people signing up then you have a hot market. Now it's time to find ways to monetize your hot target market.
With a little brainstorming power and some research you can find hot target markets for your Internet business with ease.