Television has been a part of their life. Interactive TV is an approach to television advertising and programming that creates the opportunity for viewers to communicate with advertisers and programming executives by responding to a call to action. Information flows not only from broadcaster to viewer, but also back from viewer to broadcaster. Children Interactive TV offers new opportunities for the creation of programmes that could facilitate children's learning and foster critical viewing skills in addition. It is a fact that TV has given us ways to enjoy life right at our own home with family without having to go outdoor. According to the industry magazine Media Perspektiven, German children spend an average of 100 minutes a day in front of the TV. Many have their own TV and are often face the content unsuitable for their age when channel surfing. Parents believe that the new interactive media developed largely in the past decade represent a vital opportunity to influence childrenâEUR(TM)s interests to expand their skills and knowledge but Limitations on the use of technology and media are more important. During 1953 A television programme called Winky Dink and You, begins the move towards Children interactive TV.
Modern technology has transformed the way children learn and interact with their environment. Now days there are different hardware configurations and it is possible to build a crude interactive service using analog systems. But the type of Children Interactive media systems now being offered are digital either cable or satellite. 1 in 3 children under 5 now plays with a gaming device on a weekly basis, while even more use a computer, mobile phone, or tablet. Many companies are using type of marketing known as âEURoeadvergaming which encourages children to play internet games.The recent publication of the first comprehensive national survey of 2 to 18 year-old childrenâEUR(TM)s media use in nearly thirty years demonstrated that children are immersed in media. Among a variety of media devices such as ipad, mobile phone, video game internet and television there is increased interest as to the potential benefits to babies from electronic stimulation.There are different types of interactive technology available for children. Research has shown that interactive media has a pronounced effect on the ability of young children to learn because a childâEUR(TM)s brain develops the most quickly early in life. Children Interactive media is something that can be very beneficial to a childâEUR(TM)s growth, but it does not replace the importance of human interaction. ItâEUR(TM)s important for parents to manage the time with other experiences such as playing outside, reading books together, engaging in imaginative play etc.