Increasing Your Customer Base For Your Small Business
Because of the downturn of the economy, hiring a website builder has become easier and more affordable than they were previously.
Now, the challenge is gaining your website traffic and decreasing those to your competition's website.
The next five steps will help: SEO (Search Engine Optimization) Many advertising trends have popped up all over the Internet causing business owners to forget about the power of the search engine.
This is a terrible mistake as the highest percentage of consumers are those who start a product search on places like Google and Yahoo.
Therefore, keeping your website highly ranked on various search engines should be a high priority.
Social media websites It is astonishing that millions of people visit websites such as Facebook and Twitter daily.
If you utilized any or both of these accounts for your business, think of the benefits.
Gaining followers and friends alone is promoting your business and gaining more traffic to your website, and thus increasing your customers.
Best of all, it is free.
Be sure to look into this.
Internet Forums An Internet forum is a website where people of the same interests post their views, comments and opinions about a given product or service.
Members of the forum have the chance to include a link to their website at the end of their post, which is very beneficial to you.
You may not realize that these viewers of your post with access to your link already have interest in your product or service.
As a result, forums are a great way to reach your targeted traffic and gain your customer base.
Backlinks to your website Post links on other sites that lead to yours.
There are two benefits to this.
First, you get direct traffic from the websites and secondly, you get recognized by search engines.
Search engines look at websites that receive many leads from other websites and consider them as having high quality content.
These websites are automatically rewarded by higher ranks for free.
What a great way to cross two hurdles with one leap! Write articles about your website People want information about products and services before they spend their money, more now than ever before.
The way they do this is by reading articles and reviews online.
Seize this opportunity and put together useful information touching on your website's niche, and submit the article to article directories.
Readers will eventually click the link you post in your resource box, therefore landing them right on your website.
This way, you will not only increase traffic to your website but also reach your targeted traffic.
An example of this is the article you are reading right now.
You as the reader are probably a business owner or someone in charge of advertising for a company looking to increase your customer base with the use of Internet services.
Luckily for you, there are Internet marketing companies out there who do everything discussed previously around the clock for an affordable rate - sometimes much cheaper than hiring your own marketing manager.