Do you consider yourself a savvy business owner? If your answer is yes then you already know about the growing number of mobile phones (aka cell phones) that have been purchased by consumers over the last five years.
The mobile and wireless devices market has exploded especially with the advent of the extremely popular Apple iPad and smart phones from iPhone, Android, and Blackberry.
Everyone seems to have one or want one and the only complaints seem to be trying to keep up with the latest technology.
Socially, the mobile phone and tablets are plugged in and contribute heavily to the proliferation of the social media industry.
All popular social media sites like Facebook, Twitter, MySpace and YouTube have applications built-in to all of the most popular mobile devices.
Based on the numbers alone investing in mobile phone ads along with text message marketing will add a valuable spoke to your advertising wheel.
Email marketing still produces results but only has a 30 percent open rate as compared to the outstanding 97 percent open rate of mobile phone text messages.
Mobile phone text message marketing works like email marketing.
It offers your potential customers an incentive to opt-in to your database to receive future messages.
You then cultivate your new customer relationship with information and discounts they can use and potentially refer onto new customers that they know and trust.
Text message marketing works well within local communities.
Just like Facebook and other social media sites you are working to build strong, lasting, and trusting relationships with your customers in order to cultivate repeat business.
In sales, the sale is really made when the customer orders the second time.
So, advertising via the mobile phone and other wireless devices is a smart move and it puts your business in front of the moving customer train.
Customers are getting more tech savvy and mobile devices are getting into the hands of more and more people from around the world.
The ability to reach out and touch someone with a message of any kind has become easier and more accepted.
Customers want easier ways to communicate their wants and desires when it comes to commerce.
Business who are smart, consistent, and pay attention to those wants and desires will always have a virtual or physical line outside the business waiting to be a part of your business culture.
Don't let mobile marketing get to far ahead before you start, because you will end up playing catch up.