Scandinavian Airlines - An Account of Its Illustrious History

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Shortly after the end of World War 2, several airlines and a private investor from Sweden decided to form Scandinavian Airlines. This was an alliance of like-minded aviation interests because they saw a clear need to meet the rising demand for international travel. Since the war had ended, the airways were once again safe to fly. Flight operations in the European skies took place not long after the company was created. Using the existing fleet assets and infrastructure helped. What ensued over the years to come was a dedicated effort to provide quality service as well as taking advantage of new alliances.rnrnSometimes the airline that you fly on will represent their country with a flag of some sort. This aviation tradition is rooted perhaps from a sense of pride that is natural and understandable. Many airlines, including Scandinavian Airlines, make it part of their business practice to share with their partners. There are a few partners that are involved, one of which is Denmark. A significant share of this airline is actually publicly owned and funded. SAS, or Scandinavian Airlines, is the largest air carrier based in Scandinavian territory. 30 countries, with around 180 destinations, represents the scope of the service that this airline provides. rnrnIn 1997, Scandinavian Airlines made another clever business more. SAS, Air Canada, United Airlines, Lufthansa and Thai Airways formed a system named Star Alliance.rnrnA long term approach by this group of international airlines is how the alliance came about. Then, in 2001, there was a major structural reorganization resulting in SAS ownership being spread out among three Scandinavian countries and public ownership through stocks. The three countries embroiled in this are Norway, Denmark and Sweden. Nevertheless, the shareholding of public stocks of the business lingers at 50%.rnrnNorway, though part of the company as a whole, is called SAS Braathens to make the distinction. Scandinavian Airlines Norge was the name of another department of the company. Included in all of this changing was SAS Norway and the removal of Braathens from the original name. This process really was not confusing despite all of the controversy. The arrangement of this company in 2007 is still unified in regard to SAS Norwegian operations. Every day flights within the country of Norway are still handled by Scandinavian Airlines Norge. Norway is no different than the other two SAS partner countries in that Norge handles outgoing international flights. Scandinavian Airlines has really come into their own during the first decade of the 21st century. The main reason for their success hasn't been happenstance, indeed it's been good business planning and solid partnership relations. As far as airlines go, SAS is an aggressive company with the will to survive throughout their history. BUT, they are also not afraid to form a type of covalent bond with others when necessary. Because of the successful business practices, we have seen SAS weather many storms during it's more than 60 years in business. We must however recognize some of the key figures who where instrumental in the financial stability and longevity of this company.

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