- 1). Summarize the information detailed in the advertisement that you want to include in your paper. If you are writing a paper about fashion, write a description of the clothing worn in the advertisement. On the other hand, if you are writing a paper which documents the way a medication is portrayed to the public, copy a few quotes from the advertisement.
- 2). Find the paragraph where you want to insert your citation. Write the location and date of when the advertisement was published. If the advertisement was in a magazine, write the name of the magazine and the date the magazine was published. For example, if you are citing an ad found in a magazine write, "In the April 2009 issue of Parent magazine."
- 3). Write the name of the company the advertisement is about. For example, if it's an advertisement about cereal, write the name of the company which manufactured the cereal.
- 4). Make a set of parentheses and fill it with the name of the company who's product is depicted in the advertisement. Follow it with a period. Type the location where the ad was found and the date of the publication. Your ending citation will look similar to this: (Dove. Marie Claire 2011)
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