Why Consumers Love Social Networking

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Gives The Company a Friendly Voice In the past commercials were made to sound more like infomercials or pitches.
This type of speech was unattractive to many consumers as it sounds too much like a sales pitch.
This accomplished the opposite of what it was intended to do.
With social networking software this is no longer a problem for businesses.
They can create sales pitches on social media websites that are more casual in nature.
This type of speech will make the consumer feel as though you are speaking to them more as a friend than a client and they will respond better.
It will also entice more consumers to join the social circles of the company.
Strengthens Relationship With the Company When the consumer is invited into the social network of the company, they will feel as though the have a special relationship with the company.
This gives the customer the feeling that they have formed a special bond with the business.
This stronger relationship means that the client will feel as though they can come to the website any time that they have an issue or would like to share information about the company which is invaluable in building a reputation.
See Products Sooner The consumer who subscribes to social media websites of the companies that the like are able to see new products more quickly.
This is due to the fact that the company can debut the latest products and services through social networking software.
Consumers within the social circles of the company will be the first to know what it happening.
When they are more aware of what is going on with the company, it will keep them interested in the items that the business has to offer.
This will help with customer retention as well as the growth of the company.
Better Customer Service The time it takes to create a post utilizing social networking software is a matter of mere seconds.
This makes handling customer service issues a breeze.
The company can view the posts which are placed on the website and then respond to the consumer right away.
This will make the company more aware of issues that are taking place with the products and services as well as the customer point of view.
This will increase profitability by being able to take care of problems quicker than the company ever has been able to do before.
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