A lot of people come to this site looking for FREE salon and spa avdertising ideas.
That's OK.
And there are lots of 'free' things you can do to promote your business.
BUT!
And this is a BIG BUT!
Trying to attract clients for free is a dangerous game.
Here's the problem.
If you find say 3 ways to attract clients for free and your competitors see what you're doing and do the same then suddenly you'll be fighting for the same clients using the same free means.
Not a very stable way to grow your salon or spa.
What if instead you identified 100 different ways to attract new clients.
A few maybe free.
Most won't.
BUT, the ones that aren't free to begin with attract better clients who spend more with you over a longer peiod of time.
So, maybe one of the paid means of finding clients costs you 10 to get a new client.
BUT, their value to you over a lifetime is 500.
That's a 490 return for your 10.
It maybe that some of the 100 different ways we identify for you to attracy new clients cost perhaps 50 to attract one new client.
But again, you spend 50 and get 500 back!
What IF, the best, highest spending clients cost you 200 to attract BUT, the spent 2,500 with you over their lifetime as a client.
Your 200 turns into 2,500. SO, the COST of your advertising IS NOT what is important.
What IS imporant is HOW MUCH it costs to get a NEW client and HOW MUCH they spend with you over a lifetime as a client.
You see, NONE of your competiton will be willing to pay 200 to get a client. They will not realise that spending that 200 could get them 2,500.
So rather than constantly looking for ways to advertise for free, what you should be doing is looking for AS MANY profitable ways as you can to find as many new clients as you can.
STOP fighting with everyone else.
Go where the MONEY IS! Henry Baker Copyright Magnetic Salons Ltd 2009
That's OK.
And there are lots of 'free' things you can do to promote your business.
BUT!
And this is a BIG BUT!
Trying to attract clients for free is a dangerous game.
Here's the problem.
If you find say 3 ways to attract clients for free and your competitors see what you're doing and do the same then suddenly you'll be fighting for the same clients using the same free means.
Not a very stable way to grow your salon or spa.
What if instead you identified 100 different ways to attract new clients.
A few maybe free.
Most won't.
BUT, the ones that aren't free to begin with attract better clients who spend more with you over a longer peiod of time.
So, maybe one of the paid means of finding clients costs you 10 to get a new client.
BUT, their value to you over a lifetime is 500.
That's a 490 return for your 10.
It maybe that some of the 100 different ways we identify for you to attracy new clients cost perhaps 50 to attract one new client.
But again, you spend 50 and get 500 back!
What IF, the best, highest spending clients cost you 200 to attract BUT, the spent 2,500 with you over their lifetime as a client.
Your 200 turns into 2,500. SO, the COST of your advertising IS NOT what is important.
What IS imporant is HOW MUCH it costs to get a NEW client and HOW MUCH they spend with you over a lifetime as a client.
You see, NONE of your competiton will be willing to pay 200 to get a client. They will not realise that spending that 200 could get them 2,500.
So rather than constantly looking for ways to advertise for free, what you should be doing is looking for AS MANY profitable ways as you can to find as many new clients as you can.
STOP fighting with everyone else.
Go where the MONEY IS! Henry Baker Copyright Magnetic Salons Ltd 2009