I've been using Twitter for a little while now and something I've observed is that a lot of people use twitter to spam other people with their products and services.
I have been added by people or bots who spend all twittering about articles, products, services, etc.
The amount of self-promotion quickly becomes very boring and takes away from the purpose of twitter...
so what are you supposed to do? What I've been doing is choosing to be selective about who I follow.
I check how often they update their twitter account.
I also check what the posts are about.
If it's just a lot of spam or inconsequential details, I likely won't follow the person, because even though I only check twitter a few times a day, I want my interactions to be ones of quality, and focused on finding out what other people are doing.
I occasionally post articles, and events, but the majority of my tweets are focused on what I'm doing, who I'm interacting with, etc.
, which is the original purpose of twitter.
I think some self-promotion is ok, but I also it needs to be done in moderation.
I want people to know there's a real person as opposed to a spam bot.
Should you use twitter? Certainly twitter can be worth using as a tool to connect with people and share what you are doing.
I think it's an important tool that you almost have to include in your marketing arsenal at this point, but I think each person needs to also remember its a social networking site and the entire purpose of networking is to share information with each other, as opposing to selling to each other.