Social marketing on the internet continues to open new realms of possibilities for serious business owners on and off the web.
Without question, the internet has created a global marketplace.
The quest becomes how you will bring this global market into your world.
The reason I say "bring the global market into your world" is because there is so much noise, traffic and honking on the internet that if you followed half of everything that's happening-you'll be confused, lost and possible broke.
If you do nothing, you lose out on hundreds of opportunities.
Rule of thumb #1--"Do not chase after traffic.
Find out where the traffic is going and go stand in from of it" [a quote from the article marketing guy, Jeff Herring] My top 3 spots for where traffic is going:

1. Facebook-Facebook.
   com is a popular, free-access social networking website that is operated and privately owned by Facebook, Inc.
   Mark Zuckerberg founded Facebook while he was a student at Harvard University (Wikipedia)
2. Twitter- Twitter.
   com is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
   (Wikipedia)
3. Ezine Articles-Ezinearticles.
   com is the #1 article marketing directory on the web.
   You get to write your articles, submit them and kick back and enjoy the traffic.
   

Consider these amazing facts and numbers:

1. Facebook.
   Don't let the fact that Facebook was originally created for college grads fool you.
   Facebook has serious benefits and implications for business owners, marketers, and entrepreneurs.
   This highly successful online social networking platform boasts one hundred million registered members, and is growing at a rate of 225,000 per day.
   Analysts predict Facebook membership to be at 500 million by 2011.
   (Mari Smith)
2. Twitter.
   Twitter may seem like a whole lot of nothing but hang around for a few months.
   Twitter had by one measure over 3 million accounts and, by another, well over 5 million visitors in September 2008, a fivefold increase in a month.
   (Wikipedia)
3. EzineArticles.
   com.
   This user friendly article directory gets 15 million unique visitors a month.
   This popular directory allows authors in hundreds of niche fields to get massive levels of exposure in exchange for the submission of their quality content.
   

My personal testimony with EzineArticles--so far, I have only submitted 16 articles & have gotten 7 published and a request to be the marketing expert for a high traffic website.
In addition, I receive a few inquiries a week regarding my services and I continue to meet new people everyday.
So, you see it's not a matter of whether you should get involved-it's a matter of when and how.