Are you trying to do everything you can to rank your website well with the search engines? Why aren't you getting the outcomes you want, then? There are quite a few webmasters just starting out that try to get their websites to climb when it comes to search engines yet they fail to recall what they need to do. The search engine rules are always being altered, and so are the optimization techniques to get your site ranked. If your main goal is to remain in the lead of everyone you're competing with and you wish to get on the front page of Google, then you had better not make the following mistakes. If you do this, you will achieve much more and it won't matter how much money you put into it.
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it's going to reduce the impact plain text on your site can have. Any text you have showing within images can't be read by the search engines, which means they can't use those words for SEO purposes. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking. The speed at which your site loads is also a factor, not only to your popularity with visitors, but also to how the search engines view your site. If your site contains messy code or is overloaded with convoluted code, it will make your site load more slowly in a visitor's browser, which is something Google doesn't like. Where possible, try to avoid internal code on your pages and use an external CSS file instead. When you have an external CSS file, it helps your page to remain light and keeps the loading process smooth. Remember that search engines aim to offer their own users the best possible results to suit their needs, so your aim is to find ways to appeal to what the search engines want. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for.
An SEO mistake many webmasters make is choosing a poor title and writing a bad description, which can seriously damage your overall rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Search engines are no longer what they used to be a few years ago, which is why you need to give extra focus to these elements.
Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it's going to reduce the impact plain text on your site can have. Any text you have showing within images can't be read by the search engines, which means they can't use those words for SEO purposes. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking. The speed at which your site loads is also a factor, not only to your popularity with visitors, but also to how the search engines view your site. If your site contains messy code or is overloaded with convoluted code, it will make your site load more slowly in a visitor's browser, which is something Google doesn't like. Where possible, try to avoid internal code on your pages and use an external CSS file instead. When you have an external CSS file, it helps your page to remain light and keeps the loading process smooth. Remember that search engines aim to offer their own users the best possible results to suit their needs, so your aim is to find ways to appeal to what the search engines want. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for.
An SEO mistake many webmasters make is choosing a poor title and writing a bad description, which can seriously damage your overall rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Search engines are no longer what they used to be a few years ago, which is why you need to give extra focus to these elements.
Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.