Innovation and Expansion of Scandinavian Airlines During the Twentieth Century

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Shortly after the end of World War 2, several airlines and a private investor from Sweden decided to form Scandinavian Airlines. International travel was on the rise, therefore the creation of the alliance of like-minded aviation interests was created. With the end of the war the airways were once again safe for flying. Once the company was created, the flight operations in the European skies took place. They already had existing infrastructure and fleet assets available to them. Quality service came from the dedicated effort and advantage of the new alliances.rnrnBy analyzing the financials we can see that 2006 was a lucrative year for SAS yielding more than 40 billion Swedish Krona, or SEK. During 2006, SAS carried just over 25 million passengers to domestic and international destinations around the world. That alone put the airline at #9 on the top 10 in Europe charts. SAS attributes this success to smart mergers and acquisitions. On top of that, they are one of the founding members of the SAG aviation consortium, also known as Star Alliance Group. As you can see their willingness to join forces amicably over the last 50 years or so, has been largely successful. rnrnWhat Scandinavian Airlines did was no different that what any other airline had done around the world. They sought ways to enlarge and seize as much market share as possible. Taking care of business and eventually succeeding in their efforts to garner the domestic flight routes within Scandinavia was the end product. In order to accomplish this feat they simply gained either partial or full control of the smaller airlines operating in their domestic areas. They worked to do that same around the world by acquiring Air Canada and the company that owned Continental Airlines.rnrnWe are not shy about discussing the smart moves SAS has made over the last several decades. There are however, other non-alliance airlines which must not be forgotten in all of this, since they often share code agreements. What is meant by this code sharing is that two airlines are legally agreeing to help one another out. Passengers are allowed to fly on each of the airlines with revenues to be passed or shared to the parent company ticket holder. SAS has such agreements with Lufthansa, Austrian and United airlines. Another common occurrence with code sharing is called schedule integration which means fewer missed flights due to connection mishaps. During the first decade of the 21st century SAS has really identified itself as a world class airline carrier. Creating tight partnerships with other airlines is a big part of the reason for their success. The company is aggressive and has been all throughout their history. On the other hand, they are still willing to merge with and support other companies and partnerships wherever and whenever necessary for the good of the company. This is big business, and things are what they are, but SAS has weathered the tough aviation storm since the mid 1940s. There have been several instrumental figures in the life of SAS who have helped make the company financially stronger.

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