Business & Finance mortgage

How to Market to Reverse Mortgages

By Business & Finance Last updated Thursday, April/18/2024

1). Conduct seminars that are free and interesting enough for people to want to attend. This is an excellent way to create awareness about reverse mortgage options. Cover topics such as how reverse mortgages can be used to reduce estate taxes, pay for long-term medical care, make home repairs and maximize the home equity. Emphasize how reverse mortgages can help people supplement their monthly income.
2). Educate your target audience. Bring in a property planning professional to enhance your seminars, and speak to potential clients one on one. Provide print marketing material with your contact information.
3). Publish articles on reverse mortgages and their benefits. Articles in newspapers, community papers and retirement newsletters can go a long way toward convincing skeptics.
4). Ask satisfied customers for referrals that you can use in your publications and present at your seminars. If you have the budget, radio talk shows and television are great media for creating awareness about reverse mortgages.

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