How To Utilize A Conversion Tracking Software To Triple Your ROI From PPC Advertising
A good conversion tracking software can make or break your pay per click advertising campaigns.
It can help you substantially increase your ROI by bringing down the cost per conversion and boosting the conversion rate.
It can generate a turbo charged list of unique keywords essential for your site's success.
If you are a Google AdWords advertiser, you don't have to look too far for an excellent conversion tracking software.
AdWords conversion tracking tool is free and is one of the best Conversion tracking software in the industry.
Here we will learn how to utilize this conversion tracking software to optimize your advertising campaigns and significantly increase your profit margin.
The ROI for any keyword can be calculated using the formula Net Profit ROI = - X 100 Advertising cost But it is not always possible to manually calculate the return on investment for each keyword in a campaign, especially when you are starting out with a long list of keywords.
That's where the conversion tracking software can work wonders.
You will have to place a small conversion tracking code on the conversion confirmation page or thank you page of your website to monitor and analyze the performance of keywords you are using in your pay per click campaigns.
To get this tracking code, you will have to login into your Google AdWords account.
After logging in you will see the conversion tracking link on the bar at the top.
Click on it to reach the conversion tracking page.
Clicking on the "create an action" button will bring you to a page you need to fill up to generate the HTML code.
Assign it a name and select the action from the drop down menu.
Your action can be a purchase, signup, lead generation etc.
For convenience of explanation here we will assume that the action is a purchase.
In the "revenue for action" box fill in the dollar amount you expect to earn from each sale.
The AdWords conversion tracking software will use this amount while calculating cost per conversion or the advertising cost for each sale and conversion rate for each keyword and these values will be shown in your campaigns next to your keywords after you have successfully added the code to your conversion confirmation page.
Select http in the "conversion page security level" box if you are not using SSL security on your website.
You can know this by checking whether your website starts with http or https.
After you place the code on your website, a small text that says "Google Sites stat send feedback" will appear on your confirmation page.
So choose a background color that blends with the color of your thank you page.
Click on "Save action and get code" button to generate the conversion tracking code.
Now you will have to insert this HTML code into your thank you page.
Copy this HTML code.
Open your thank you page in a web page editor or text editor and locate the closing body tag which looks like this < /body>.
Place the HTML code just before the body tag.
Save it and upload it to your website.
Now after every purchase, you will see two additional columns in your campaigns under the titles "conversion rate" and "cost per conversion".
These columns will show you exactly which keyword got you how many sales and what it cost you to get the sale from that keyword.
Once you know the most profitable keywords, you can drop the nonperforming keywords and invest that money on the most profitable keywords to boost your ROI.
It's not just your campaigns but even your landing pages can be further optimized by using the statistics generated by the AdWords conversion tracking software.
It can help you substantially increase your ROI by bringing down the cost per conversion and boosting the conversion rate.
It can generate a turbo charged list of unique keywords essential for your site's success.
If you are a Google AdWords advertiser, you don't have to look too far for an excellent conversion tracking software.
AdWords conversion tracking tool is free and is one of the best Conversion tracking software in the industry.
Here we will learn how to utilize this conversion tracking software to optimize your advertising campaigns and significantly increase your profit margin.
The ROI for any keyword can be calculated using the formula Net Profit ROI = - X 100 Advertising cost But it is not always possible to manually calculate the return on investment for each keyword in a campaign, especially when you are starting out with a long list of keywords.
That's where the conversion tracking software can work wonders.
You will have to place a small conversion tracking code on the conversion confirmation page or thank you page of your website to monitor and analyze the performance of keywords you are using in your pay per click campaigns.
To get this tracking code, you will have to login into your Google AdWords account.
After logging in you will see the conversion tracking link on the bar at the top.
Click on it to reach the conversion tracking page.
Clicking on the "create an action" button will bring you to a page you need to fill up to generate the HTML code.
Assign it a name and select the action from the drop down menu.
Your action can be a purchase, signup, lead generation etc.
For convenience of explanation here we will assume that the action is a purchase.
In the "revenue for action" box fill in the dollar amount you expect to earn from each sale.
The AdWords conversion tracking software will use this amount while calculating cost per conversion or the advertising cost for each sale and conversion rate for each keyword and these values will be shown in your campaigns next to your keywords after you have successfully added the code to your conversion confirmation page.
Select http in the "conversion page security level" box if you are not using SSL security on your website.
You can know this by checking whether your website starts with http or https.
After you place the code on your website, a small text that says "Google Sites stat send feedback" will appear on your confirmation page.
So choose a background color that blends with the color of your thank you page.
Click on "Save action and get code" button to generate the conversion tracking code.
Now you will have to insert this HTML code into your thank you page.
Copy this HTML code.
Open your thank you page in a web page editor or text editor and locate the closing body tag which looks like this < /body>.
Place the HTML code just before the body tag.
Save it and upload it to your website.
Now after every purchase, you will see two additional columns in your campaigns under the titles "conversion rate" and "cost per conversion".
These columns will show you exactly which keyword got you how many sales and what it cost you to get the sale from that keyword.
Once you know the most profitable keywords, you can drop the nonperforming keywords and invest that money on the most profitable keywords to boost your ROI.
It's not just your campaigns but even your landing pages can be further optimized by using the statistics generated by the AdWords conversion tracking software.