Some Important Facts of a Logo Design
A logo is a graphical symbol that reflects the nature, vision or core activities of an enterprise.
Entrepreneurs use this graphic symbol to promote the company's products and services.
It carries the brand identity of an organization.
They use their trademark not only on their products but also on the rest of the corporate literature.
It distinguishes a company's product or services from the competitor's products or services.
A designer should consider a few aspects that are essential while designing a quintessential logo.
While designing a logo a designer should keep a few points in mind.
The main purpose of an attractive trademark is to leave a deep and positive impression of the company's image in the mind of a potential customer.
Therefore, you should create few essential features of a logo like design, color or size beautifully.
A designer should avoid using designs copiously.
A person can use many types of designs in creating a logo.
One can use graphics in a logo.
A trademark can also be text based or include initial letters of the company's name.
A designer can also use animation in the logo.
However, among all these designs one should create a logo that is simple in appearance.
A simple design makes a logo more comprehensible and lucid for a viewer.
A potential customer retains the name of a company for a longer time.
A company uses its name in a logo so that the first thing a customer grasps is its name.
A designer should select the color of a company carefully.
The shade should be attractive for a viewer.
You should avoid using very bright colors that are blinding in appearance.
One should use those shades that are pleasing to a human eye.
During the printing of a logo on any corporate literature, the use of shade should not hamper the quality of the trademark.
The shade should also reflect the nature of the business dealt by an organization.
The size of the logo should not be very large so that it becomes problematic while printing.
You should not keep a very small size that becomes incomprehensible when printed.
A designer should keep a standard size of a logo.