Right now, there are so many different ways to send qualified prospects to your blog or website.
Personally, I find article marketing to be the most effective (not to mention, the most cost-efficient).
When you write articles, you give online users information; which is exactly what they came in the internet for.
Once they open and read your articles, they'll be exposed to your site's URL via your resource box.
You want them to click this so you can drive them to your site and blog.
That's the time you'll figure out how you can convert them from visitors to potential buyers to paying customers.
Here's what you need to do to attract more clients through article marketing: 1.
Start with keyword research.
The first thing that you need to do when writing articles is identifying the best topics to discuss.
You would want to touch on some thing that is both interesting to your potential clients and beneficial for your business.
Doing keyword research will help you get an idea on those type of topics.
List down the most searched related keywords for the last 1-2 weeks and you'll know what type of information your target audience are looking for.
2.
Make it informative.
Before you start writing, commit yourself to giving your readers something that they'll find interesting and useful.
Be reminded that the number of clients that you're going to attract will depend on the quality of your articles.
So, load them with amazing information.
These could be the best solutions to the things that they're going through, in-depth explanation on their current situations or on those things that puzzle them, answers to burning questions, etc.
You can also load your articles with insider tips, expert advice, trade secrets, etc.
3.
Convince your readers that you're an expert.
Although you cannot easily get people to buy your products and services after presenting them one or two articles, you can give them a reason to trust you.
You can do this by making each of your articles speak volumes about your authority and your commitment in helping out other people who want to realize their goals or solve their pressing issues.
4.
Make it easy to understand.
One of the things that you need to do in order to make article marketing work for you is to ensure that your readers fully understand your content.
You cannot leave them confused or unsure on the things that you're trying to get across.
Help them out by explaining things in layman's terms.
Also, break your text by using several paragraphs or by discussing each of your ideas using numbers or bullet list.
This will help you readers easily digest each of the information that you're giving out.
5.
Send your readers to your website/blog.
Distribute your high quality articles on reputable directories and use them when you're doing guest blogging.
Then, insert links either on your content or on your resource box that will take your readers to your website or blog.
The key to multiplying your traffic is by writing and distributing several high quality articles on a regular basis.
Personally, I find article marketing to be the most effective (not to mention, the most cost-efficient).
When you write articles, you give online users information; which is exactly what they came in the internet for.
Once they open and read your articles, they'll be exposed to your site's URL via your resource box.
You want them to click this so you can drive them to your site and blog.
That's the time you'll figure out how you can convert them from visitors to potential buyers to paying customers.
Here's what you need to do to attract more clients through article marketing: 1.
Start with keyword research.
The first thing that you need to do when writing articles is identifying the best topics to discuss.
You would want to touch on some thing that is both interesting to your potential clients and beneficial for your business.
Doing keyword research will help you get an idea on those type of topics.
List down the most searched related keywords for the last 1-2 weeks and you'll know what type of information your target audience are looking for.
2.
Make it informative.
Before you start writing, commit yourself to giving your readers something that they'll find interesting and useful.
Be reminded that the number of clients that you're going to attract will depend on the quality of your articles.
So, load them with amazing information.
These could be the best solutions to the things that they're going through, in-depth explanation on their current situations or on those things that puzzle them, answers to burning questions, etc.
You can also load your articles with insider tips, expert advice, trade secrets, etc.
3.
Convince your readers that you're an expert.
Although you cannot easily get people to buy your products and services after presenting them one or two articles, you can give them a reason to trust you.
You can do this by making each of your articles speak volumes about your authority and your commitment in helping out other people who want to realize their goals or solve their pressing issues.
4.
Make it easy to understand.
One of the things that you need to do in order to make article marketing work for you is to ensure that your readers fully understand your content.
You cannot leave them confused or unsure on the things that you're trying to get across.
Help them out by explaining things in layman's terms.
Also, break your text by using several paragraphs or by discussing each of your ideas using numbers or bullet list.
This will help you readers easily digest each of the information that you're giving out.
5.
Send your readers to your website/blog.
Distribute your high quality articles on reputable directories and use them when you're doing guest blogging.
Then, insert links either on your content or on your resource box that will take your readers to your website or blog.
The key to multiplying your traffic is by writing and distributing several high quality articles on a regular basis.