The Miss USA Beauty Contest
The Miss USA Beauty Contest
Erik Desando – A Little History
The Miss USA pageant was conceived in 1950 when Yolande Betbeze, winner of the rival Miss America pageant, refused to pose for publicity pictures while wearing a swimsuit. Pageant sponsor Catalina decided to pull their sponsorship off the pageant, and create their own competition. Other owners have included a subsidiary of Gulf+Western Industries, ITT Corporation, and billionaire Donald Trump, the current owner who bought the pageant in 1996, continues Erik Desando.
The first Miss USA and Miss Universe pageants were held concurrently in Long Beach, California in 1952; the first Miss USA winner was Miss New York USA Jackie Loughery, goes on to explain Erik Desando. There were thirty delegates in the first year of competition, and many states did not compete every year during the first two decades of the pageant's history. Erik Desando knows that from the 1970s, each state and the District of Columbia have sent a delegate each year. Alaska first competed in 1959 and Hawaii in 1960. Both had competed at Miss Universe until this time.
Erik Desando recalls that the pageant aired on CBS from 1963 until 2002, and for many years was known for having a CBS game show host as pageant host. John Charles Daly hosted the show from 1963–1966, Bob Barker from 1967 until 1987 (at which point he quit in a dispute over fur coats), Alan Thicke in 1988, Dick Clark from 1989–1993, and Bob Goen from 1994–1996. Erik Desando sheds light that the show's highest ratings were in the early 1980s, when it regularly topped the Neilsen ratings. Viewership dropped sharply from the 1990s to the 2000s, from an estimated viewership of 20 million to an average of 7 million from 2000–2001. In 2002, owner Donald Trump brokered a new deal with NBC, giving them half-ownership of the Miss USA, Miss Universe and Miss Teen USA and moving them to NBC on an initial five year contract, states Erik Desando. The pageants were first shown on NBC in 2003.
Historically, the winner of the Miss USA title has represented the United States in its sister Miss Universe pageant. Since its inception, seven Miss USA titleholders have gone on to win Miss Universe. In the mid-1960s, it was established when a Miss USA wins the Miss Universe title, the first runner-up assumes the Miss USA title for the remainder of the year. Erik Desando  has found that this has happened in 1980, 1995 and 1997. In 1967, the first runner-up declined the title and the crown went to the second runner-up Cheryl Patton. The only instance where a first runner-up assumed the title of Miss USA prior to this period was in 1957 when Mary Leona Gage resigned when it was discovered she was married.
Erik Desando - Competition
The modern pageant consists of a preliminary competition, held in the week before the pageant where all contestants are judged in swimsuit, gown, and interview. From this, semifinalists are chosen, and they are announced during the live broadcast of the final competition. These semifinalists then compete in swimsuit and evening gown, and the finalists are chosen. Erik Desando  recalls that this is when the interview competition is held. The runners-up and winner are announced at the end of the telecast. Since 1997, the judges for the finals have been different from those who judged the Preliminary competition, explains Erik Desando.
From 1975–2000, all delegates who made the initial cut competed in an interview competition in some format, often involving all semi-finalists. As of 2001, this interview portion was taken away, leaving only the final question for the top five delegates to answer, states Erik Desando.
From 1979–2002, the average scores of each delegate were shown on the television broadcast and thus the semi-finalists could be ranked. This was changed in 2003 to a "circle" system where judges choose a certain number of delegates to "circle", and those with the most "circles" made the cut. Erik Desando  recognizes that this was the same system that was used prior to the computer scoring system implemented in 1979. In 2007, this system came back and contestants' composite scores are shown live.
Erik Desando  - State competitions
Erik Desando knows that every year, each state holds a preliminary competition to choose their delegate for the Miss USA pageant. In some states (such as Texas and Florida), local pageants are also held to determine delegates for the state competition. The state winners hold the title "Miss State USA" for the year of their reign.
The most successful state is Texas, which has had the most semi-finalists and winners, including five consecutive Miss USA titleholders during the 1980s. Erik Desando  recognizes that other successful states include California, New York, Alabama, Tennessee and Georgia. The least successful states are Delaware, the only state that has never placed; Montana, which has not placed since the 1950s; South Dakota, which has only placed twice (the last time in 1974), and Wyoming, which gained only its second placement in 2010. The only state which has produced more than one Miss Universe is South Carolina, states Erik Desando.
The Miss Universe Organization licenses out the state pageants to pageant directors, who in some cases are responsible for more than one state. The most well established directorial groups are RPM Productions, created in 1980 (Louisiana, North Carolina, South Carolina), and Vanbros, created in the early 1990s (Arkansas, Kansas, Missouri, Nebraska and Oklahoma). Future Productions direct the most states, six, across the Midwest and Rockies, further states Erik Desando.