If you are not familiar with any of these terms, do not worry! We will be going over many of the components of internet marketing, as well as the importance of using a Graphic Designer, and Professional Web Development team to create the perfect online presence.

Internet Marketing Service Terms

If you read about the activities involved in internet marketing above, but did not really understand some of them, we will discuss the most important ones below.

Search Engine Optimization
This activity is extremely important to businesses trying to reach a specific audience and trying to be "found" on the internet. Putting up a website does not mean you will automatically get website traffic. You must get your site in front of the eyes of your potential customers or clients. That is where search engine optimization (SEO) comes into play. Those sophisticated ins and outs of search engine rankings can help get your site near the top of Google and other top search engines for certain keywords. For example, a bakery in Naples, Florida may want to rank at the top of Google for the keyword "Bakery Naples". Getting on the front page of Google can be difficult for certain keywords, so research into these terms is important, as is researching the competition.  The main goal with search engine optimization is to conduct consistent activities on the internet such as article writing written with SEO rich content, creating back links, social media activities and numerous other activities that help your business increase their search ranking which ultimately helps increase your revenue.

Email Marketing

You may think of email as a nuisance, there are too many emails and not enough space in your inbox. But email marketing is perhaps the most effective tool many businesses have to market to new and existing customers. It is important to build your email list, and then craft great emails that provide a benefit to customers; otherwise they will unsubscribe or delete the emails.  Email marketing remains an effective tool to provide client retention.

Content Writing vs. Copywriting
It is pretty easy to figure out this term, this is just the act of writing content for use in your marketing efforts. This can include blog articles, website content, product descriptions, and more. Copywriting is utilized to persuade the reader to buy something. Content writing can be just to inform or entertaining. But copywriting uses certain terms or phrases to encourage a purchase.

Graphic Designer

Some of us may think we have good taste, while others do not know the difference between Adobe Photoshop or Illustrator. It is important to hire a Graphic Designer to create designs to promote your site, brand, blog, and products. Good design can set you apart from the competition and ensure continuity with your brand.

Professional Web Development

This service is truly key to creating your perfect online presence. Without a flawless, well designed website, your business can flounder online. It is important nowadays to implement responsive design into your site; this allows your site to easily be seen on a mobile device. Professional web development teams are a valuable service that should not be overlooked. You may think buying a template for your site is good enough, but good enough may not get you that next sale.

MARKIT Group is your full-service Naples and Southwest Florida marketing firm. They specialize in professional web development, social media, public relations, and have talented graphic designers. Contact them to find out how you can jumpstart your new marketing strategy.  Contact Nannette Staropoli at Info@markit-group.com or 239.676.9756.