The Numbers Game Of Pay-per-click Versus Organic Search.
The multidimensional marketplace of the Internet has created quandaries for large and small businesses alike. How do you capitalize on a market that is driving around 140 billion consumer searches every month? How do you make sure that your company is well represented when consumers are looking for the products and services you provide?
The goal of any company is to have their business front and center on the search page when a consumer goes out looking. This is truly the first measure of Internet success. There are two ways that you can achieve this; either through paid search (pay-per-click) or through organic search results. They are very different from one another.
A pay-per-click ad is the easiest way to give your company an instant high ranking when people search for your product or service, essentially because you pay to have your listing appear in the search result when someone goes online and puts in the keywords that fit your business. For an example of a pay-per-click, do a google search. The results that appear on the right side of the screen are all pay-per-click ads, meaning that those companies have actually paid to appear high in the search results.
Organic search is different in that you cant pay to have your business appear high in organic search rankings, but instead the ability must be intrinsic in the build of your site and your Internet presence. Things like search engine optimization, keywords, tagging, affiliated links, social networks, blogs, forums and discussion boards all work together to generate a higher organic search ranking for your business. Internet Marketing Software
The most common question is, which of the two is the best for your business? While statistics would say that organic is the most effective way to gain Internet success, with various studies showing that organic search results garnering 80% of click-throughs, it really depends on what your goal is and how quickly you want to achieve that goal.
For a business looking to have instant success online and immediate high ranking in Internet search results, a pay-per-click ad is the quickest way to get there. But, the point is, you pay for your results and youre, most likely, only going to garner a click-through 20% of the time. In short, pay-per-click will achieve instant results, but your return on investment will, slowly over time, shrink as you pay more for searches and continue to garner the same click-through rates.
A good mid- to long-term strategy for Internet search success is to focus your time and money on building your organic search rankings. There is an abundance of Internet marketing companies and pay-as-you-go software solutions that can help you achieve success with organic search results over time. The Internet marketing pay-as-you-go software can generate a solid return on investment that, while not instantaneous, will grow your reputation online and have your company showing up higher and higher in search engine rankings.
Perhaps there is a need to look at this from a wider angle. Using pay-per-click ads while you work on building your organic search results may be the optimum course for Internet success in that you can achieve the instant search rankings through your paid placement while you enlist the help of an Internet marketing company or Internet marketing software providers to grow your success in the organic search rankings over time.
The goal of any company is to have their business front and center on the search page when a consumer goes out looking. This is truly the first measure of Internet success. There are two ways that you can achieve this; either through paid search (pay-per-click) or through organic search results. They are very different from one another.
A pay-per-click ad is the easiest way to give your company an instant high ranking when people search for your product or service, essentially because you pay to have your listing appear in the search result when someone goes online and puts in the keywords that fit your business. For an example of a pay-per-click, do a google search. The results that appear on the right side of the screen are all pay-per-click ads, meaning that those companies have actually paid to appear high in the search results.
Organic search is different in that you cant pay to have your business appear high in organic search rankings, but instead the ability must be intrinsic in the build of your site and your Internet presence. Things like search engine optimization, keywords, tagging, affiliated links, social networks, blogs, forums and discussion boards all work together to generate a higher organic search ranking for your business. Internet Marketing Software
The most common question is, which of the two is the best for your business? While statistics would say that organic is the most effective way to gain Internet success, with various studies showing that organic search results garnering 80% of click-throughs, it really depends on what your goal is and how quickly you want to achieve that goal.
For a business looking to have instant success online and immediate high ranking in Internet search results, a pay-per-click ad is the quickest way to get there. But, the point is, you pay for your results and youre, most likely, only going to garner a click-through 20% of the time. In short, pay-per-click will achieve instant results, but your return on investment will, slowly over time, shrink as you pay more for searches and continue to garner the same click-through rates.
A good mid- to long-term strategy for Internet search success is to focus your time and money on building your organic search rankings. There is an abundance of Internet marketing companies and pay-as-you-go software solutions that can help you achieve success with organic search results over time. The Internet marketing pay-as-you-go software can generate a solid return on investment that, while not instantaneous, will grow your reputation online and have your company showing up higher and higher in search engine rankings.
Perhaps there is a need to look at this from a wider angle. Using pay-per-click ads while you work on building your organic search results may be the optimum course for Internet success in that you can achieve the instant search rankings through your paid placement while you enlist the help of an Internet marketing company or Internet marketing software providers to grow your success in the organic search rankings over time.