Search Engine Optimization - The Process of Generating Website Traffic
Everyday new business owners decide to expand their advertising boundaries by establishing a website online.
Many of these business owners believe if they create a website that they will automatically start generating visitors.
This notion could not be further from the truth.
The truth is that a website has to go through the process of search engine optimization before it can be rank with the search engines.
Search engine optimization or SEO for short has several components that must be met before a website can be ready to generate traffic.
These components include onsite factors such as setting up the title tags, the description of the website and the content.
Once the onsite factors are met, the subsequent step is to deal with the offsite factors.
Offsite optimization components include directory submissions, bookmarking, social media marketing, and video marketing just to name a few.
All of these components are considered backlinks.
Backlinks are responsible for approximately 80 percent of a websites rankings.
Backlinks are basically a link on another website that leads to your site.
This strategy is similar to a referral or a vote of approval from preferably a more established site.
The more relevant incoming links your site receives the more favorably it will rank with the search engines.
A relevant link is one that is received from another website that is related to the product or service that is being sold on your site.
For example, it would not make sense to obtain a link from a auto shop if your website is selling flowers.
It also wise to generate links in a way that is not unnatural, for instance, it would not look natural for a brand new website to gain 10,000 links in one day.
This kind of activity could possibly get you banned by the search engines.
Search engine optimization is mandatory process for any website owner.
Contrary to popular belief, in the internet world you can't just build it and expect them to come.
This may work in other industries but online marketing needs SEO to function properly.
Many business owners do not have the time to learn SEO, so they hire the work out for hundreds or even thousands of dollars monthly.
For business owners that have more time than money, the good news is that learning SEO is really not that difficult.
Keep in mind, a well optimized site can generate hundreds or evens thousands of visitors daily for free if you learn how to optimize your own site.
Many of these business owners believe if they create a website that they will automatically start generating visitors.
This notion could not be further from the truth.
The truth is that a website has to go through the process of search engine optimization before it can be rank with the search engines.
Search engine optimization or SEO for short has several components that must be met before a website can be ready to generate traffic.
These components include onsite factors such as setting up the title tags, the description of the website and the content.
Once the onsite factors are met, the subsequent step is to deal with the offsite factors.
Offsite optimization components include directory submissions, bookmarking, social media marketing, and video marketing just to name a few.
All of these components are considered backlinks.
Backlinks are responsible for approximately 80 percent of a websites rankings.
Backlinks are basically a link on another website that leads to your site.
This strategy is similar to a referral or a vote of approval from preferably a more established site.
The more relevant incoming links your site receives the more favorably it will rank with the search engines.
A relevant link is one that is received from another website that is related to the product or service that is being sold on your site.
For example, it would not make sense to obtain a link from a auto shop if your website is selling flowers.
It also wise to generate links in a way that is not unnatural, for instance, it would not look natural for a brand new website to gain 10,000 links in one day.
This kind of activity could possibly get you banned by the search engines.
Search engine optimization is mandatory process for any website owner.
Contrary to popular belief, in the internet world you can't just build it and expect them to come.
This may work in other industries but online marketing needs SEO to function properly.
Many business owners do not have the time to learn SEO, so they hire the work out for hundreds or even thousands of dollars monthly.
For business owners that have more time than money, the good news is that learning SEO is really not that difficult.
Keep in mind, a well optimized site can generate hundreds or evens thousands of visitors daily for free if you learn how to optimize your own site.