As a business owner you've likely heard about the marketing potential of blogging.
You've also probably heard about the occasional backlash against corporate blogs - a backlash that can be avoided with proper training in how to blog.
The Number One Lesson of Blogging Training As Dave Fleet says in his blog: "It's the people that are behind the blogs that build trust - not the blogs themselves.
" This is a critical lesson in how to run a corporate blog.
Simply filling your space with random musings about your products or services is not enough.
Yes, as Fleet says, in the corporate blogger's mind, a blog can be equated with press releases, product pitches and other PR exercises.
But in the consumer's mind, blogs that lack a personal touch are just advertising.
And we've all had our fill of advertising.
When you take the time to train yourself in the finer points of blogging, you'll soon see the difference between a good corporate blog and a not-so-good blog.
Blogs need to be written in the first person, perhaps with a photo of the writer.
They need to be genuine.
And they need some personality and flair, without too much controversy.
Now, with that valuable lesson out of the way, let's see what else you can learn from a blogging training course.
The Nuts and Bolts of Blogging Which is the better blogging tool? The one offered by your Website host, blogger.
com, or WordPress? Since you are running a business, you want people to visit your blog.
How can you attract them? How often should you write for your blog? A training course in blogging will answer these questions and many more.
Most courses begin with a discussion of the main blogging tools.
They will also discuss content, especially content that uses keywords to attract search engines and visitors.
Blogs thrive on currency.
You can't let your posts get stale.
A blogging course will help you understand why frequent posts are important.
It will also help you devise a schedule for blogs posts and give you tips for keeping to the schedule.
What about links? Is it okay to link back to your own site through your blog posts? Of course! That is one of the main benefits.
A blogging training course will show you how to incorporate links with subtlety and finesse.
While on the topic of links, blogging training can help you decipher what trackbacks and pings are.
A training course can also teach you everything you need to know about analyzing the statistics for your blog.
If you are ready to take advantage of the many marketing opportunities a blog offers, it is best to start with blogging training.
Good instruction can get you headed in the right direction, with the right voice and the right content to ensure your blog is a success.
You've also probably heard about the occasional backlash against corporate blogs - a backlash that can be avoided with proper training in how to blog.
The Number One Lesson of Blogging Training As Dave Fleet says in his blog: "It's the people that are behind the blogs that build trust - not the blogs themselves.
" This is a critical lesson in how to run a corporate blog.
Simply filling your space with random musings about your products or services is not enough.
Yes, as Fleet says, in the corporate blogger's mind, a blog can be equated with press releases, product pitches and other PR exercises.
But in the consumer's mind, blogs that lack a personal touch are just advertising.
And we've all had our fill of advertising.
When you take the time to train yourself in the finer points of blogging, you'll soon see the difference between a good corporate blog and a not-so-good blog.
Blogs need to be written in the first person, perhaps with a photo of the writer.
They need to be genuine.
And they need some personality and flair, without too much controversy.
Now, with that valuable lesson out of the way, let's see what else you can learn from a blogging training course.
The Nuts and Bolts of Blogging Which is the better blogging tool? The one offered by your Website host, blogger.
com, or WordPress? Since you are running a business, you want people to visit your blog.
How can you attract them? How often should you write for your blog? A training course in blogging will answer these questions and many more.
Most courses begin with a discussion of the main blogging tools.
They will also discuss content, especially content that uses keywords to attract search engines and visitors.
Blogs thrive on currency.
You can't let your posts get stale.
A blogging course will help you understand why frequent posts are important.
It will also help you devise a schedule for blogs posts and give you tips for keeping to the schedule.
What about links? Is it okay to link back to your own site through your blog posts? Of course! That is one of the main benefits.
A blogging training course will show you how to incorporate links with subtlety and finesse.
While on the topic of links, blogging training can help you decipher what trackbacks and pings are.
A training course can also teach you everything you need to know about analyzing the statistics for your blog.
If you are ready to take advantage of the many marketing opportunities a blog offers, it is best to start with blogging training.
Good instruction can get you headed in the right direction, with the right voice and the right content to ensure your blog is a success.