It's a well-known fact that you need to follow-up with a prospect at least seven times before they decide to buy.
Most people will not buy right away.
You need to keep in touch, and slowly sell them the benefits of your offer, while removing any doubts and building a stronger relationship.
My observation shows that only a handful of companies employ any type of follow-up strategy at all.
The rest of them move on to other prospects who are more likely to purchase right away.
Perhaps it's because traditional follow-up methods consume too much time and energy.
Another problem is that with traditional methods it's hard to determine who will end up as a customer, and who is just wasting your time.
With these setbacks, traditional businesses only look for the person who is ready to buy NOW - not tomorrow, not next week, and certainly not next month.
That may work for a while, but in the end it's the company that learns how to follow-up effectively that make's the lion's share of profits.
With auto-responders however, sending emails follow-ups is not only easy, but automated as well.
All a prospect needs to do is fill up their name and email address on your website contact form.
Then, you can send them an automatic follow-up message for weeks or months, with almost no effort on your part.
With email autoresponders, you create predefined messages, at predefined intervals, to follow-up with prospects.
That way, you can plan in advance exactly what you want to say to prospects at different stages of the sales process.
Here's the best part: When you've done that successfully, you can follow-up with thousands of prospects at the same time, and the most interested will contact YOU for more information.
What about those who aren't interested? The key is letting prospects "unsubscribe" themselves without much hassle.
All they need to do is click on the "Unsubscribe" link within your email itself, and they will never hear from you again.
I remember when I created my first automatic follow-up campaign, I was shocked when a lot of people unsubscribed after getting my first follow-up email.
This increases after the second, third and forth emails, so on.
Initially I took it personally.
"Am I doing something wrong?", I used to think.
I would try my best to make them happy and provide them with everything they needed, yet people still unsubscribed.
Later I realized that all it means is that those people aren't interested in that particular offer.
That's all! It's not personal, it's just business.
If you're following up using traditional methods like a phone call, uninterested prospects may feel obliged to answer your call and perhaps even put up with you for a few minutes, but ultimately you're not going to get a sale from them.
With automatic follow-up emails, you actually filter out the bad leads automatically.
What it means is that they are no longer interested.
Instead of getting hung up about it, just focus on the ones who are still subscribed.
Send them more information, and the sale is yours.
I find it rather surprising that a lot of small businesses still aren't using some kind of autoresponder software to create automatic follow-up campaigns.
If you are like that, then you must get an autoresponder software as soon as possible.
Most people will not buy right away.
You need to keep in touch, and slowly sell them the benefits of your offer, while removing any doubts and building a stronger relationship.
My observation shows that only a handful of companies employ any type of follow-up strategy at all.
The rest of them move on to other prospects who are more likely to purchase right away.
Perhaps it's because traditional follow-up methods consume too much time and energy.
Another problem is that with traditional methods it's hard to determine who will end up as a customer, and who is just wasting your time.
With these setbacks, traditional businesses only look for the person who is ready to buy NOW - not tomorrow, not next week, and certainly not next month.
That may work for a while, but in the end it's the company that learns how to follow-up effectively that make's the lion's share of profits.
With auto-responders however, sending emails follow-ups is not only easy, but automated as well.
All a prospect needs to do is fill up their name and email address on your website contact form.
Then, you can send them an automatic follow-up message for weeks or months, with almost no effort on your part.
With email autoresponders, you create predefined messages, at predefined intervals, to follow-up with prospects.
That way, you can plan in advance exactly what you want to say to prospects at different stages of the sales process.
Here's the best part: When you've done that successfully, you can follow-up with thousands of prospects at the same time, and the most interested will contact YOU for more information.
What about those who aren't interested? The key is letting prospects "unsubscribe" themselves without much hassle.
All they need to do is click on the "Unsubscribe" link within your email itself, and they will never hear from you again.
I remember when I created my first automatic follow-up campaign, I was shocked when a lot of people unsubscribed after getting my first follow-up email.
This increases after the second, third and forth emails, so on.
Initially I took it personally.
"Am I doing something wrong?", I used to think.
I would try my best to make them happy and provide them with everything they needed, yet people still unsubscribed.
Later I realized that all it means is that those people aren't interested in that particular offer.
That's all! It's not personal, it's just business.
If you're following up using traditional methods like a phone call, uninterested prospects may feel obliged to answer your call and perhaps even put up with you for a few minutes, but ultimately you're not going to get a sale from them.
With automatic follow-up emails, you actually filter out the bad leads automatically.
What it means is that they are no longer interested.
Instead of getting hung up about it, just focus on the ones who are still subscribed.
Send them more information, and the sale is yours.
I find it rather surprising that a lot of small businesses still aren't using some kind of autoresponder software to create automatic follow-up campaigns.
If you are like that, then you must get an autoresponder software as soon as possible.