Of course most individuals can prepare content.
After all a basic understanding of the English language means you take a set of 26 letters, combine them in different forms, and you have writing.
The trick to proper content is not always apparent to the writer as writing is accomplished with a passion.
This passion for the subject being written about could very easily be overriding the reader's ability to comprehend what the writer is trying to convey.
Pages and pages of writing may be satisfying to the writer; but, you should be writing for the reader's satisfaction.
The same is true of presentation.
What seems logical to the writer may not appear so to the reader.
Presentation means how to form thoughts in a reader's mind; thoughts that may evoke a picture the writer wants the reader to see or an action the reader should take.
This is not an easy task but you can learn what proper content you should include and how to present the content to your best advantage.
If you research the internet you will find many sites that offer training to improve your writing skills.
The individuals sponsoring these sites have gone to great lengths to educate you on proper content and presentation.
Any one or a combination of two or more may be needed to prepare you for making money on the internet.
The cost of obtaining this education could be minuscule compared to the money you could make on the web.
One fact is known for sure; if you don't try you won't succeed!