Do you have a blog on your website? If not, why not? I think anyone who wants to build a web presence needs a blog.
Even the world's biggest corporations are adding company blogs to their site.
What exactly are you missing out on when you don't have a blog? 1.
Google Love: We all want some sweet sweet Google love.
Adding a blog to your website is one of the best ways to do that.
The two main reasons are:

• Fresh Content: A blog means you will be publishing fresh content and Google loves that.
  if you have a website that is constantly updating it's content, then Google will look at that site as more relevant.
  It makes sense, since a regularly updated site should be more relevant to today.
  
• Indexed Pages: Every "post" you make on a blog exists on its own page as well (the permalink).
  So every time you create a post your website gets one page bigger and Google indexes another one of your pages.
  The More pages you have indexed in Google means the more powerful your site is in Google's eyes.
  Committing to creating content for your blog will ensure your website is Google friendly.
  

2.
Prospect Interaction: Having a blog is the perfect chance to interact with your potential prospects.
Blogs allow potential customers to comment on your posts.
You can reply to these comments as well.
This can create an ongoing relationship with potential customers.
When they need your services who are they more likely to buy from, the guy who has been replying to their comments for a couple weeks, or someone they don't know? If your blog is active with comments, and you are replying it can create an entire online community.
A community that is open to your offers! 3.
Current News Portal: A blog is also the easiest way to break current news.
You can update people on the latest in industry news.
For more immediate results you can also advertise your sales, events and other promotional information.
This way you get your word out to people who are interested in your product already.
A sale or promotional offer could be just the thing to turn tire kickers into buyers.
Blogs make it very simple to update your site as well.
Blogs powered by WordPress are as simple to update as using MS Word or Mac Pages.
Blogging is not just the home of rabid sports fans, depressed teens and multi-level marketers.
Blogs can help any business optimize their website for the search engines while connecting with thousands of potential customers.
A company blog is no longer a high tech addition to a website, it is the norm.
If all the major companies are doing it, why aren't you?