I have been intimately involved in building, growing and consulting many small businesses both online and offline for many years and what I have found is that entrepreneurs at all stages of growth and development are anxious to discover both strategic and cost-effective marketing tools that will help them attract new profitable customers in an ever-changing dynamic market place environment.
Increasingly, small businesses are smartly adding blogs as a key tactical online marketing technique for three important reasons.
3 Reasons Why Blogging Will Help You Grow Your Small Business 1.
Blogging Is a Great Strategy To Help You Increase Visibility To Your Ideal Targeted Market.
The bottom line is that incorporating a blog into your online marketing strategy can help you improve your chances to increase sales and grow your business.
Do understand that this is not a quick or short-term sales success technique.
Be committed to a long view of blogging and this technique will help you build value as a lead generation tool over time.
But if you have the determination to post consistently adding content that is fresh and helpful to your ideal target niche market, it will help you gain a competitive edge over your competitors.
The most important tip for you to follow when starting a business blog is to "Define The Purpose of Your Blog.
" Just as any company must have a business plan, your blog must have a specific direction and purpose.
For instance, if your blog's purpose is to help your customers and prospects with information that delivers tips, solutions free advice and/or adds value to your primary product or service, then make it clear.
If fact, make it very easy for any first time visitor to your blog to recognize what it's all about.
The key here is to write your blog posts with your end-users in mind.
2.
Maintaining An Active Blog Will Help You Improve Your Websites Search Engine Optimization (SEO) Results.
If you do decide to develop a blog as a marketing tool to help you grow your small business, focus on building it around two basic criteria:
As search engines continue to shake up the way they rank sites for relevancy, adding fresh and regularly updated content will continue to be an essential marketing strategy for your small business.
A couple key tips here are to:
The reason is that fresh and relevant content is still the foundation of a smart SEO strategy.
3.
Credible Content Will Help You Drive Traffic To Your Company Website.
If your objective is to build a blog that helps you generate sales leads and/or strengthen relationships with your existing customers, then you must realize that great content is what will help you build your reader and visitor base.
In fact, think of it this way, the content you deliver in your posts is like the food (or nourishment) you feed your readers and those who are searching the Internet for the information, tips and solutions you are writing about.
Plus, it's the information that keeps them interested and hooked on your blog and will motivate them to share it with their friends and family.
This helps to make it viral and valuable.
I stated it above and will emphasize here again that you should ask yourself "why am I publishing this blog?" The answer to this question will lead you to creating great content.
But continue to be diligent in keeping your focus on THEM (your reader).
In fact, paste this famous marketing saying on your computer screen as you write every post, "It's all about them, it's not about you.
" If you actually do this, you will create content your readers will be interested in and the by-product will be that you increase your competitive marketplace leadership, your SEO rankings, your sales leads and interested customer or client prospects.
One more tip when writing a business blog is to position yourself as the expert in your niche.
No one will actually come to you and crown you the expert but if you really do have expertise, experience and education in your area, then proclaim yourself the expert and share some of your successes and testimonials.
This will increase your social proof helping to solidify the credibility of your blog enormously.
Conclusion The bottom line is that incorporating a blog into your online marketing strategy will help you improve your chances to increase sales and grow your business.
Increasingly, small businesses are smartly adding blogs as a key tactical online marketing technique for three important reasons.
3 Reasons Why Blogging Will Help You Grow Your Small Business 1.
Blogging Is a Great Strategy To Help You Increase Visibility To Your Ideal Targeted Market.
The bottom line is that incorporating a blog into your online marketing strategy can help you improve your chances to increase sales and grow your business.
Do understand that this is not a quick or short-term sales success technique.
Be committed to a long view of blogging and this technique will help you build value as a lead generation tool over time.
But if you have the determination to post consistently adding content that is fresh and helpful to your ideal target niche market, it will help you gain a competitive edge over your competitors.
The most important tip for you to follow when starting a business blog is to "Define The Purpose of Your Blog.
" Just as any company must have a business plan, your blog must have a specific direction and purpose.
For instance, if your blog's purpose is to help your customers and prospects with information that delivers tips, solutions free advice and/or adds value to your primary product or service, then make it clear.
If fact, make it very easy for any first time visitor to your blog to recognize what it's all about.
The key here is to write your blog posts with your end-users in mind.
2.
Maintaining An Active Blog Will Help You Improve Your Websites Search Engine Optimization (SEO) Results.
If you do decide to develop a blog as a marketing tool to help you grow your small business, focus on building it around two basic criteria:
- Your most valuable keywords
- Continually adding new and informative content
As search engines continue to shake up the way they rank sites for relevancy, adding fresh and regularly updated content will continue to be an essential marketing strategy for your small business.
A couple key tips here are to:
- Differentiate your blog and make it stand out in a crowded and competitive marketplace.
Make it "cool" for a lack of a better way to say it. - Write your blog posts with your prospective searchers in mind.
Put yourself in their shoes and use words and terms that they would be thinking in their heads when they are searching for what you offer.
The reason is that fresh and relevant content is still the foundation of a smart SEO strategy.
3.
Credible Content Will Help You Drive Traffic To Your Company Website.
If your objective is to build a blog that helps you generate sales leads and/or strengthen relationships with your existing customers, then you must realize that great content is what will help you build your reader and visitor base.
In fact, think of it this way, the content you deliver in your posts is like the food (or nourishment) you feed your readers and those who are searching the Internet for the information, tips and solutions you are writing about.
Plus, it's the information that keeps them interested and hooked on your blog and will motivate them to share it with their friends and family.
This helps to make it viral and valuable.
I stated it above and will emphasize here again that you should ask yourself "why am I publishing this blog?" The answer to this question will lead you to creating great content.
But continue to be diligent in keeping your focus on THEM (your reader).
In fact, paste this famous marketing saying on your computer screen as you write every post, "It's all about them, it's not about you.
" If you actually do this, you will create content your readers will be interested in and the by-product will be that you increase your competitive marketplace leadership, your SEO rankings, your sales leads and interested customer or client prospects.
One more tip when writing a business blog is to position yourself as the expert in your niche.
No one will actually come to you and crown you the expert but if you really do have expertise, experience and education in your area, then proclaim yourself the expert and share some of your successes and testimonials.
This will increase your social proof helping to solidify the credibility of your blog enormously.
Conclusion The bottom line is that incorporating a blog into your online marketing strategy will help you improve your chances to increase sales and grow your business.