Before you start selling your neighbor's dog and cat, it's important to understand why auctioneer's talk the way they do.
Understanding the reasoning behind the auction chant is a vital stage with developing your chant on your path to becoming a successful auctioneer.
Top Two Reasons Why An Auctioneer Talks Fast All the logic and reasoning behind speaking rapidly while selling things can be broken down into two primary reasons: 1.
The rapid-fire sound of the auctioneer creates excitement, keeps the focus of the crowd and generates buzz - all of which are essential to getting top-dollar for the item on the block (more on this later).
2.
The faster auctioneers go, the more items they can sell.
It's not uncommon for an auction to have hundreds or even thousands of lots (a phrase to describe an item being sold), so the duration of the sale gets to be a factor.
Not all auctioneers talk fast, however.
The higher the value of an piece being sold, the slower auctioneers tend to go.
Real estate auctions are often more methodical, while livestock auctions - where a huge selection of cattle along with other animals are being sold - are considerably faster.
It's not surprising that livestock auctioneers have some of the most amazing auction chants in the industry.
The Ultimate Objective Of The Auctioneer Is To Sell When you break-down the whole job description of the auctioneer, the ultimate goal is to sell.
The auction chant helps achieve this.
When executed effectively, the auction chant hypnotizes the buyers and conditions their minds to respond to the requests of the auctioneer - that is, to bid.
Moreover, the speed and tempo of the chant creates a feeling of urgency, stimulating buyers to raise their hand before losing-out to the other guy.
As the selling gains momentum, those interested will fear losing the item and will bid accordingly.
The aggressive nature of humans also plays a role.
Whenever you're the high-bidder, the item is theoretically yours.
So when another person out-bids you, it's as if they just took that item away from you.
The normal response is to take it back by bidding again.
The flow of an auction is essential and plays a major role in the overall success of the sale.
An auction which is often stalled or disrupted will struggle to gain momentum.
Auctioneer's must maintain the sense of urgency and create an environment that stimulates response.
Without this, it's tougher to sell, which eventually means less money for the auctioneer.
Understanding the reasoning behind the auction chant is a vital stage with developing your chant on your path to becoming a successful auctioneer.
Top Two Reasons Why An Auctioneer Talks Fast All the logic and reasoning behind speaking rapidly while selling things can be broken down into two primary reasons: 1.
The rapid-fire sound of the auctioneer creates excitement, keeps the focus of the crowd and generates buzz - all of which are essential to getting top-dollar for the item on the block (more on this later).
2.
The faster auctioneers go, the more items they can sell.
It's not uncommon for an auction to have hundreds or even thousands of lots (a phrase to describe an item being sold), so the duration of the sale gets to be a factor.
Not all auctioneers talk fast, however.
The higher the value of an piece being sold, the slower auctioneers tend to go.
Real estate auctions are often more methodical, while livestock auctions - where a huge selection of cattle along with other animals are being sold - are considerably faster.
It's not surprising that livestock auctioneers have some of the most amazing auction chants in the industry.
The Ultimate Objective Of The Auctioneer Is To Sell When you break-down the whole job description of the auctioneer, the ultimate goal is to sell.
The auction chant helps achieve this.
When executed effectively, the auction chant hypnotizes the buyers and conditions their minds to respond to the requests of the auctioneer - that is, to bid.
Moreover, the speed and tempo of the chant creates a feeling of urgency, stimulating buyers to raise their hand before losing-out to the other guy.
As the selling gains momentum, those interested will fear losing the item and will bid accordingly.
The aggressive nature of humans also plays a role.
Whenever you're the high-bidder, the item is theoretically yours.
So when another person out-bids you, it's as if they just took that item away from you.
The normal response is to take it back by bidding again.
The flow of an auction is essential and plays a major role in the overall success of the sale.
An auction which is often stalled or disrupted will struggle to gain momentum.
Auctioneer's must maintain the sense of urgency and create an environment that stimulates response.
Without this, it's tougher to sell, which eventually means less money for the auctioneer.