Blogs began as an online diary for individuals which grew into a social networking tool and soon took on the character of a web publishing tool that is used to promote businesses all over the world and drive traffic to web sites through back-linking thus improving search engine index ranking and increasing internet traffic to your site.
Many of the top marketers are using data feeds along with their blogs to drive targeted traffic to their main sites, which has created multiple streams of income.
Does a blog make it easy to promote a business? A blog server site makes it very easy to publish information on the internet.
Blogging is also a very inexpensive way to promote and publish a business even for someone who has no experience at all publishing on the web.
There is no need to hire the services of a technically sound webmaster - it is virtually a do-it-yourself web publishing tool and a great way to drive targeted traffic to your site through better indexing on the search engines.
  With most blog sites they have templates that you can pick from and add your personal or business information.
  One of the downsides to this format is that you can only put the information in the spaces that are set.
  If you want to completely have a blog that is 100% customizable then you may want to consider creating your very own template or purchase one from many online locations.
In conclusion blogging can create that stream of income that you may be desiring.
  A key factor is to update your blog at least weekly and have great information on it to keep your traffics attention.
If you are not able to keep them there for at least 2 minutes in most cases they will never return.