When different opponents are fighting the same common battle, it becomes imperative to bring your best generals forward so as to change the course of the whole battle in your favor. Likewise, if you want to make an impact on your customers through your website, you need to figure out all those factors that can cause hinderance in your conversion rate. If you are unable to trace them, we will bring all those culprits in light that are affecting the chances of your e- commerce company. 

Scrolling pages- It is rightly said that "Everything is not made for everyone" and this is the case with the scrolling pages. You can't use them on each and every website as they can not only affect the interest of your users but can also have an impact on the popularity and conversion rate of your website. While scrolling pages are a wonderful idea for websites like Facebook which have to show large amount of user specific data on a page but it can be boring and killing for other websites where users are looking for a specific information. So, use them wisely and not just blindly by aping some other website of different business organizations.

Rough navigational facility- Do you want your site visitors to get stuck around a corner of your website and leave your site in frustration without increasing your conversion rate? Surely not, but it can be the situation if your navigation bar is not website friendly at all. Remember, you want people to order products easily on your e- commerce site without facing any hiccups during the entire process.

Visitors should feel comfortable about roaming around your site and the entire experience should be a feel good factor for them due to the necessary website optimization.

Use of auto sliders- It can be very annoying for your customers if they are repeatedly distracted by any image slider or image carousels. Most of the websites, do indulge in this practice without actually understanding that it can lead to low sales revenue. Instead of these image sliders, e- commerce companies can use good quality high resolution static images that offer better insights about their advertised product. Further, you can also include images with 360 degree view of your product so that customers can feel and check the product closely like they can check on a real time store.

Auto play options- Nobody wants to be intimidated with a video or audio message when they are working at their workplace. It not only diverts the attention of the fellow colleagues but also sends wrong signals about the individual. Sometimes, people are completely turned off due to these strange sounds and immediately leaves these sites. Due to this, the conversion rate automatically drops and chances of making sales becomes less.

Inclusion of banner ads and promo boxes- Addition of irrelevant banner ads take users from your site to other targeted websites and divert your customers from your main site. To avoid this, you need to remove these unnecessary promo ads from your site to keep customers hooked to your website. Moreover, you can perform optimization on these ads and make them target towards your website and its internal pages. 

Stay focused on all these factors and try to make necessary changes in these areas so as to turn the fortunes of your business organization. Ensure that these elements are actually helpful for your website's conversion rate and are not acting as an eye sores for your customers.