Let another man praise thine business, not thine own blog; A reader or customer, not thine own blog.
If there is a bible for small business blogging, this could have been the opening lines.
Since there is no holy book that lays out the ultimate instructions to make your small business blog appealing to search engines, you need to come up with a blog writing strategy of your own.
Why Small Business Owners should Blog Most small business owners must be wondering, "Why business blog writing?" My answer is your blog can revolutionize your business.
It can help you connect to and engage a billion surfers in no time, establish your company as an expert in your domain apart from getting you additional web traffic.
What is more, blogging in spite of being such a powerful tool is absolutely free.
How To Write A Blog Going to Blogger.
com or WordPress.
com and opening a blog with your business name is not enough.
You need to write posts that can be easily found on search engines and engages readers.
If you keep a few simple facts about business blogging in mind, you can make your blog a huge hit on cyber space.
How To Write A Blog That Makes Visitors Read Through First, let us see how to write a post that appeals to a reader and make him/her choose your product or services over your competitors.
In order to succeed in business, building trust is important.
The best way to gain your readers' trust would be to give them free information that is useful to them.
For instance, if you are running a jewellery shop, you can give away tips that help your readers find fine jewellery at cost effective rates.
Check your tendency to write sales pitches.
Do not try educating readers about your products and services.
Such posts can be an instant turn off to a reader.
So, when writing blog posts, it is recommended to avoid the elevator pitch tone.
How To Write A Blog That Appeals to Search Engines Always remember that search engines are as important as your target audience.
If your blog cannot be found by search engines there is no point in blogging at all.
Here a few tips that will help your blog to be successful on search engines:
Who knows, one day you will find yourself rubbing shoulders with the big names in the industry.
If there is a bible for small business blogging, this could have been the opening lines.
Since there is no holy book that lays out the ultimate instructions to make your small business blog appealing to search engines, you need to come up with a blog writing strategy of your own.
Why Small Business Owners should Blog Most small business owners must be wondering, "Why business blog writing?" My answer is your blog can revolutionize your business.
It can help you connect to and engage a billion surfers in no time, establish your company as an expert in your domain apart from getting you additional web traffic.
What is more, blogging in spite of being such a powerful tool is absolutely free.
How To Write A Blog Going to Blogger.
com or WordPress.
com and opening a blog with your business name is not enough.
You need to write posts that can be easily found on search engines and engages readers.
If you keep a few simple facts about business blogging in mind, you can make your blog a huge hit on cyber space.
How To Write A Blog That Makes Visitors Read Through First, let us see how to write a post that appeals to a reader and make him/her choose your product or services over your competitors.
In order to succeed in business, building trust is important.
The best way to gain your readers' trust would be to give them free information that is useful to them.
For instance, if you are running a jewellery shop, you can give away tips that help your readers find fine jewellery at cost effective rates.
Check your tendency to write sales pitches.
Do not try educating readers about your products and services.
Such posts can be an instant turn off to a reader.
So, when writing blog posts, it is recommended to avoid the elevator pitch tone.
How To Write A Blog That Appeals to Search Engines Always remember that search engines are as important as your target audience.
If your blog cannot be found by search engines there is no point in blogging at all.
Here a few tips that will help your blog to be successful on search engines:
- Write informative, interesting and easy-to-read posts peppered with keywords that are relevant to your industry.
- Build deep links - link your keywords to other relevant pages on your blog
- Choose topics that are relevant to your industry
- Make sure that you are not building too many posts around one single topic as search engines do not like content duplication
- Use a personal, objective and informal tone while blogging
- Post regularly
Who knows, one day you will find yourself rubbing shoulders with the big names in the industry.