WordPress dot org or WordPress dot com - Which Blog Should Businesses Use?
If you're a business owner and you want to look at succeeding locally, creating a WordPress blog could be a great option for you.
Blogs are a great way to communicate with your customers, an effective way to market, and to gain organic rankings in the top search engines.
You'll find that Word Press dot com offers free WordPress blogs to anyone who registers.
But creating a blog with a Word Press dot org site could be a much better fit for your business, even if it's not totally free.
3 Reasons why a Dot Org WordPress blog is better than a Dot Com
Hosting can be inexpensive at a few dollars a month.
A pretty small investment for full control and improved search engine optimisation, don't you think? If you have an existing website, you can probably add a WordPress blog to it without additional domain registration or hosting fees.
Blogs are a great way to communicate with your customers, an effective way to market, and to gain organic rankings in the top search engines.
You'll find that Word Press dot com offers free WordPress blogs to anyone who registers.
But creating a blog with a Word Press dot org site could be a much better fit for your business, even if it's not totally free.
3 Reasons why a Dot Org WordPress blog is better than a Dot Com
- For Australian businesses, a "dot com dot au" address appeals to local customers.
When people see a local address, they're much more likely to get in touch.
You want to laser-target your desired customers so that every click has the potential to result in a sale.
When search engine spiders look at your blog in an effort to index new pages and see that your blog has a dot com dot au address, rather than a WordPress dot com address, you'll have a greater chance of being listed to Australian clients who are searching for whatever it is you're trying to sell. - Furthermore, when you use your own domain, rather than sharing the WordPress dot com domain with a zillion other bloggers, you narrow the focus of your site.
Search engines see it for what it's really about and it can rank as much more relevant to your subject matter.
From an SEO perspective, the more targeted and local a business is, the more chances of getting seen by local consumers. - A dot org WordPress blog will offer you full editorial and design control.
When signing up for a dot com version, you're not allowed advertisements and functionality is limited.
Your own WordPress blog is totally owned by you.
You can design and build it the way that suits your business and your objectives.
Hosting can be inexpensive at a few dollars a month.
A pretty small investment for full control and improved search engine optimisation, don't you think? If you have an existing website, you can probably add a WordPress blog to it without additional domain registration or hosting fees.