Blogs are unique in that they can be used as promotional machines and informational sources.
You should submit a blog entry at least once every three days to keep the information fresh so that your users will keep coming back and so that the search engines will frequently update your content.
Blog entries only need to be one to two paragraphs in length.
Posting press releases and articles on your blog will also increase the amount of content on it.
However, make sure your blog maintains a balance of 70% information to 30% company and sales content.
This increases the user value of your blog.
Your search engine optimization company should submit your blog's RSS feeds to a list of 15-20 (depending on relevancy) blog search engines like Google Blog Search.
However, if you come across an opportunity to submit your RSS feed to a site, don't hesitate to do so.
Simply look towards the mid-bottom right hand side for the orange RSS 2.
0 button.
Click on that then copy and paste the URL into the RSS input field of the web site you're posting to.
When coming up with content for your blog, turn to your daily customer interaction.
As customers ask you questions, make a note of it then answer the questions publicly in the blog.
For example, an insurance agency's web site may get a question from a client regarding cost savings for using the same insurance company for their home and auto insurance.
The insurance agencies blog entry would look something like the following.
"Entry Subject: Saving Money by Combining Home Insurance and Auto Insurance Entry Body: If you are looking for cost savings on your auto insurance, you may need to look no further than your home.
Many insurance companies offer savings to clients whom allow them to insure their vehicles and homes.
However, you shouldn't instantly assume that is true with your insurance company.
Always shop around and compare quotes from multiple insurance companies prior to deciding to combine your coverage under one company.
" Always be sure to use your keywords and keyphrases frequently in your blog entries as it will increase the SEO relevancy of your blog.
You should submit a blog entry at least once every three days to keep the information fresh so that your users will keep coming back and so that the search engines will frequently update your content.
Blog entries only need to be one to two paragraphs in length.
Posting press releases and articles on your blog will also increase the amount of content on it.
However, make sure your blog maintains a balance of 70% information to 30% company and sales content.
This increases the user value of your blog.
Your search engine optimization company should submit your blog's RSS feeds to a list of 15-20 (depending on relevancy) blog search engines like Google Blog Search.
However, if you come across an opportunity to submit your RSS feed to a site, don't hesitate to do so.
Simply look towards the mid-bottom right hand side for the orange RSS 2.
0 button.
Click on that then copy and paste the URL into the RSS input field of the web site you're posting to.
When coming up with content for your blog, turn to your daily customer interaction.
As customers ask you questions, make a note of it then answer the questions publicly in the blog.
For example, an insurance agency's web site may get a question from a client regarding cost savings for using the same insurance company for their home and auto insurance.
The insurance agencies blog entry would look something like the following.
"Entry Subject: Saving Money by Combining Home Insurance and Auto Insurance Entry Body: If you are looking for cost savings on your auto insurance, you may need to look no further than your home.
Many insurance companies offer savings to clients whom allow them to insure their vehicles and homes.
However, you shouldn't instantly assume that is true with your insurance company.
Always shop around and compare quotes from multiple insurance companies prior to deciding to combine your coverage under one company.
" Always be sure to use your keywords and keyphrases frequently in your blog entries as it will increase the SEO relevancy of your blog.