In the marketing world, expect an environment of tight competition. If you are already engaged into sales at the moment, you will know that. But if you still wish to be on this field, you should know that apart from competition, you will encounter stages of both frustrations for not meeting your targets or joy for hitting twice your targets. You may go through struggles in finding your customers or you may be passive knowing that customers flock towards you. In other word, business has its ups and downs. But it's for you to keep it going and soaring.
Being an entrepreneur doesn't necessarily require you to be as tough as a tiger to survive the competition. It doesn't require you to be an extrovert. Most entrepreneurs I know do well are not really extroverts in nature. Why? That's because marketing is more than just personality. Marketing is about value for other potential people that we call our customers. It's about your motivation in creating this value.
Believe me, this is not mere theory. It's not just a speculation. It's what we call a 'Practice'. Note that one the main purposes of this course is based on the marketing process and the communication process put into one; we call it the marketing BASICS. (As you progress, you'll find out why it's spelled all in uppercase). Our continuous and improved researched has proven that the more simple your marketing approaches are, the more customers you can get. This is a fact. Entrepreneurs prefer practical ways of attracting customers over some bogus pressure-causing tactics. Why? That's because if they would put themselves in the shoes of the customers, they wouldn't want that too.
What entrepreneurs yearn for is communication of solid and sound principles. They want strategies that will help them create long-term relationships with their customers and in turn provide an avenue for repeat referral business. Communication does not pertain to what you say and sell. It's about how you say and sell it that will prove your business' worth. If you concentrate too much about what you sell, you'll end up selling nothing.
You've read it right: Stop trying to sell. Establish your confidence and create a state where your existing and potential customers feel secure of the information you provide for them to make smart purchasing choices. Through this, you provide your customers the value they want and need. This is attainable once you put the principles into practice with your own business.
So, stick with the BASICS. Remember that marketing is about inculcating a "feel good" attitude in the customers about the smart purchasing choices they make. Again, this course puts an emphasis on this aspect. The principles given might be by the same token with Telemarketing however, there are no scripted opening spiels, probing questions and aggressive closing dialogues. In other words, the principles are practical, direct techniques that you will take pleasure in learning as well as resulting to happy customers who will like the purchase process.
Bear in mind that competition is not limited to the products and services offered by our competitors at same prices and quality. Competition is also racing against the customer's negative stereotype about entrepreneurs. Yes. Recall your buying experiences in the past. Was there a point you became ambivalent towards the business? Negative stereotypes such pushy, and fast-talking entrepreneurs does the influence. Plus, we also encounter those who don't take no for an answer. And what's more ridiculous is, we often come into contact with these entrepreneurs, leaving customers under-educated about the business stadium.
Yes, real entrepreneurs have their own set of rules to follow when they make business but this only made business difficult. It's too controlling. We don't want that. We prefer to do business the comfortable way.
Allow me to say it again, let's practice effective communication that will allow our customers to be comfortable in the business process and make smart buying choices. Listen supportively, be flexible. Don't "hard sell", build business.
Being an entrepreneur doesn't necessarily require you to be as tough as a tiger to survive the competition. It doesn't require you to be an extrovert. Most entrepreneurs I know do well are not really extroverts in nature. Why? That's because marketing is more than just personality. Marketing is about value for other potential people that we call our customers. It's about your motivation in creating this value.
Believe me, this is not mere theory. It's not just a speculation. It's what we call a 'Practice'. Note that one the main purposes of this course is based on the marketing process and the communication process put into one; we call it the marketing BASICS. (As you progress, you'll find out why it's spelled all in uppercase). Our continuous and improved researched has proven that the more simple your marketing approaches are, the more customers you can get. This is a fact. Entrepreneurs prefer practical ways of attracting customers over some bogus pressure-causing tactics. Why? That's because if they would put themselves in the shoes of the customers, they wouldn't want that too.
What entrepreneurs yearn for is communication of solid and sound principles. They want strategies that will help them create long-term relationships with their customers and in turn provide an avenue for repeat referral business. Communication does not pertain to what you say and sell. It's about how you say and sell it that will prove your business' worth. If you concentrate too much about what you sell, you'll end up selling nothing.
You've read it right: Stop trying to sell. Establish your confidence and create a state where your existing and potential customers feel secure of the information you provide for them to make smart purchasing choices. Through this, you provide your customers the value they want and need. This is attainable once you put the principles into practice with your own business.
So, stick with the BASICS. Remember that marketing is about inculcating a "feel good" attitude in the customers about the smart purchasing choices they make. Again, this course puts an emphasis on this aspect. The principles given might be by the same token with Telemarketing however, there are no scripted opening spiels, probing questions and aggressive closing dialogues. In other words, the principles are practical, direct techniques that you will take pleasure in learning as well as resulting to happy customers who will like the purchase process.
Bear in mind that competition is not limited to the products and services offered by our competitors at same prices and quality. Competition is also racing against the customer's negative stereotype about entrepreneurs. Yes. Recall your buying experiences in the past. Was there a point you became ambivalent towards the business? Negative stereotypes such pushy, and fast-talking entrepreneurs does the influence. Plus, we also encounter those who don't take no for an answer. And what's more ridiculous is, we often come into contact with these entrepreneurs, leaving customers under-educated about the business stadium.
Yes, real entrepreneurs have their own set of rules to follow when they make business but this only made business difficult. It's too controlling. We don't want that. We prefer to do business the comfortable way.
Allow me to say it again, let's practice effective communication that will allow our customers to be comfortable in the business process and make smart buying choices. Listen supportively, be flexible. Don't "hard sell", build business.