Just like running an off-line business where you'll require an office space, fax machine, telephone lines, stationeries, etc, you need certain essential tools to start a home based business on the internet as well in order to flourish.
These tools which I am going to discuss below are the basic requirements if you want to earn much profits from your business: Domain and your website Having your own domain and website is the first critical step in separating success from failute online.
Even if you are just an affiliate marketer, you need your own website and domain name to make it online.
It is important to establish your online presence, build your identity, brand your name and profit from your home based business on the internet in the long run.
Anyway, the cost of domain name is cheap and it will cost you around $8 - $10 (for a 1 year registration fee) to get one.
So, it is pretty easy and cheap to register a domain name.
Autoresponders I can't stress enough that the money is in the list and it's been said that if you're not utilizing email marketing, you're not really doing business online.
So, you must start building an opt-in list of potential customers no matter what you're selling on the internet! Especially as an affiliate marketer, you must Put the control into your own hands, not the affiliate site.
It is not recommended to use free autoresponders services if you are serious about building your home based business on the internet as it contains advertising banners.
Ad tracking and testing It is imperative that tracking your ad is an important part of your internet business as it is the key to building profits.
You would not know what works and what not if you don't track your ad.
Of course there are other tools that you would require to build your home based business on the internet such as web design tools, payment processor if you are going to receive money on the internet.
However, you may consider investing in those tools only after you have made some money on the internet.