Guest Blog Posting is primarily developed to create a strategic partnership between high quality publishable articles and highly visited blogs that are pertinent to your business and target market. The articles talk about topics connected to the business or target market and are then "guest posted" and so becomes well circulated. Quality content that are endorsed as guest posting on these blogs are also exposed through social media and its back links. As more people read the guest posting articles, the readers are led to the business websites through the back links while the articles attract more indexing by search engines because of the comments generated by the articles.

Guest posting thus, achieves the following when articles are posted on guest blogs:

• Quality links that lead to higher search engine rankings - it is understood that when the blog owner allows articles for guest posting, a certain amount of links, usually 2 or 3, are also allowed in the articles. These links, of course, lead to the business website from where the article originated. The guest posting on the blog assures quality back links as well as good search engine rankings since the blogs are already recognized in the internet world.
• Traffic through clicks - naturally, as more people click on the article links, additional traffic is generated for the business website. As more people comment or reply to the articles, more links are clicked, even out of curiosity.
• Exposure of the business brand or services - your company name, website, product brand name, or services are now well positioned in the articles, the author/byline bio, and the links. Every click means a potential business exposure and a potential customer.
• Promotion through Social Media - whether on Twitter, Google+, or Facebook, social media will further expose your articles and business through the links that lead up to the social sites. Every comment, every inquiry, every like, or every subscription means a potential visitor and customer.

Searching for blog sites for guest posting or guest blogging is not that hard. All you need is to search through search engines and blog directories. It is advisable to guest blog on sites that have been around for at least 8 months and over and have considerable traffic going through it. On the guest writer's part, make sure that the content is original, logically organized and written, and contains good information. Having these qualities allow you to be noted as someone who can be trusted when it comes to guest posting.