Review of Social Networking - Is it Beneficial For Marketers? (Part 2 of 2)
If we began to name then Orkut and Facebook will top the list in popularity.
Marketers use these sites to keep in contact with old friends, colleagues, and business partners.
They also use these social networking sites to find new business opportunities on the net and in distant countries.
One can use social networking sites for a variety of reasons.
They can use the sites to search for old friends or make new friends and even cultivate a world wide friendship with people from every country on the globe.
Social networking sites are a great place to develop a business or personal relationship.
Marketers use this site to publicise their business and advertise their business products and services.
Since signing up with these sites is free, marketers can create multiple accounts on many and publicize their interests.
Given the millions of people signing up with social networking sites and the way these sites can spread news like wildfire it is not surprising that many internet marketing professionals as well as traditional business men are using them as a platform of advertisement for their businesses.
Talking of advertisement, what better place, to place an advertisement, than a place where you know millions of people will be viewing your ad? Social networking sites have hundreds of thousands of visitors every day.
Placing an advertisement at a number of these sites will guarantee you s whole lot of traffic to your portal and this is a guaranteed way of improving your business.
So in the ultimate analysis one would just have to agree that given the huge traffic social networking sites generate and the advantages social networking offers when it comes to establishing and cultivating a business relationship or world wide friendship, social networking is not just important for a marketer it is an imperative part of his marketing campaign.