What makes podcast beneficial as a marketing and publishing medium? What would the consumers get from adopting the new technology? Just because it is all in the rage doesn't mean you should use it.
Podcasting is more about a complete marketing strategy that requires marketers and publishers to be consistent.
There is no such thing as overnight success.
It helps to think about podcasting as another strategy like search engine optimization, pay per click, or email marketing.
Getting top rankings on organic search starts from your site's pages, structure and theme, on to building inbound links, link bait, and so on.
Being competitive in pay per click, for example, means bidding on the right keywords, writing great ad copy, knowing what the searchers want, create optimized landing pages.
The combination of all those and more -- even a bit of improvement here and there -- matter for the end results.
Podcasting as a strategy is not just a key that anyone can tap and get immediate outcome.
If that is what you think it is, then you will be disappointed.
A few years back it might be easier to get noticed if you have a podcast.
If it was all that appeared in the podcast search results in the directory, all the attention is yours.
But of course, back then this was not yet in the mainstream.
There are fewer people who know what podcasting is, not to mention consuming podcasts regularly.
Nowadays, people have more choices although the choices are nothing compared to the amount of indexed web sites available on Google.
Just do a search on business podcast, you should find hundreds of results.
As to which podcast the audience is going to listen is a matter of being visible, interesting, relevant and good in content.
Publishing and marketing with it involve planning for content, keeping on the edge of industry happenings and events, setup landing pages to capture leads, offer white papers or sell products, manage ads and sponsors, respond to listeners feedback, and so on.
It works more or less like other marketing technologies and strategies.
You also need to consistently get your content out, promote it, deliver what the audiences want, get and implement feedback mechanisms.
The more you do it, the more you become familiar with it.
Just like email marketing, podcasting allows you to reach qualified audience repeatedly.
Building your list takes time.
However, at the end of the day, the number of podcast listeners is not as important as the responsiveness of the audience.
Podcasting is more about a complete marketing strategy that requires marketers and publishers to be consistent.
There is no such thing as overnight success.
It helps to think about podcasting as another strategy like search engine optimization, pay per click, or email marketing.
Getting top rankings on organic search starts from your site's pages, structure and theme, on to building inbound links, link bait, and so on.
Being competitive in pay per click, for example, means bidding on the right keywords, writing great ad copy, knowing what the searchers want, create optimized landing pages.
The combination of all those and more -- even a bit of improvement here and there -- matter for the end results.
Podcasting as a strategy is not just a key that anyone can tap and get immediate outcome.
If that is what you think it is, then you will be disappointed.
A few years back it might be easier to get noticed if you have a podcast.
If it was all that appeared in the podcast search results in the directory, all the attention is yours.
But of course, back then this was not yet in the mainstream.
There are fewer people who know what podcasting is, not to mention consuming podcasts regularly.
Nowadays, people have more choices although the choices are nothing compared to the amount of indexed web sites available on Google.
Just do a search on business podcast, you should find hundreds of results.
As to which podcast the audience is going to listen is a matter of being visible, interesting, relevant and good in content.
Publishing and marketing with it involve planning for content, keeping on the edge of industry happenings and events, setup landing pages to capture leads, offer white papers or sell products, manage ads and sponsors, respond to listeners feedback, and so on.
It works more or less like other marketing technologies and strategies.
You also need to consistently get your content out, promote it, deliver what the audiences want, get and implement feedback mechanisms.
The more you do it, the more you become familiar with it.
Just like email marketing, podcasting allows you to reach qualified audience repeatedly.
Building your list takes time.
However, at the end of the day, the number of podcast listeners is not as important as the responsiveness of the audience.