Being able to display this talent intelligence of handling rejection is a much sought after sales skill.
Yet for many organizations, this is a talent that goes beyond those who generate direct revenue for the business.
With the marketplace expanding due to technology and contracting due to the same technology, this has increased the demand for internal customers (employees) to be able to handle rejection without affecting their own external and their own internal performances.
When people tell us no, many take such a response personally.
They may immediately begin to start asking themselves questions such as:

• What did I do?
• Did I offend the other person?
• Why does she or he not like me?

Or they may start thinking some negative self-limiting beliefs including:

• I am a failure
• I cannot face another employee
• I lack the skill set to get back up

This talent of being able to deal or handle rejection is totally personal and directly related to self esteem.
Even when faced with the word No, individuals see themselves as valuable, separate and apart from their current roles or life positions.
Beyond being able to bounce back from the word no, team members who demonstrate this attribute are able to completely separate their self value from their individual performance.
Criticism to rejection are never taken personally and may actually reflect upon their recent unacceptable performance from a positive and proactive perspective.
On the other side of the spectrum, the failure to manifest this talent suggests someone who does take everything personally.
These individuals once bucked off the horse will not quickly remount so to speak.
They may even view rejection as a personal affront and engage in interactions that create a downward spiral.
Any and all negative feedback may only further depress their self esteem and self worth.
Displaying this talent intelligence of handling rejection might resemble some of these behaviors:

• Reviewing The Four Agreements and agree not to take anything personally
• Responding with a positive "thank you" and moving on
• Reviewing the timing and ask for an opportunity to meet at a later date if possible
• Studying brain behavior research
• Not crying over split milk as the old expression goes

No one likes to be told No.
However, being told No or receiving criticism even if it is not constructive in nature is part of life.
How individuals are able to handle these types of interactions can literally make or break an organization especially one seeking to establish a culture of high performance.