One of the key components of an effective radio advertising campaign is a good radio marketing strategy.  The marketing strategy helps determine when, where, how and to whom the advertisement will be aired.  Different radio stations attract different caliber audiences, and there are some that attract listeners that will be more receptive to your advertisements than others.  Think about the target audience for you radio ads.  Are you looking to advertise to a younger group, or an older one?  Does your product or services appeal more to men, women, or both?  There are many factors that go into deciding a radio marketing strategy.

In order to make the most out of the money that you spend on the radio advertising campaign, you need to have specialists to help you create the most effective radio advertising strategy possible.  These companies are experts in the field and can help you get the word out about your products to the people who are most likely to sit up, take notice, and buy.

A great way to get the attention of any listener is to use a famous radio personality to advertise your product.  For example, Howard Stern is one of the most famous voices on the air. Anybody who hears his voice will likely perk up in his direction – most people hear him talk on his famous radio show.  Even people who are not regular listeners to his radio show are familiar with his voice.  Using Howard Stern or another well-known figure to advertise is a good way to attach a famous voice to your product.

Good radio advertising campaigns will have a way to get the name of your product out there in a recognizable way.  They'll combine the best of radio marketing strategies and use voices like Howard Stern to help market your product.  Choosing the right radio advertising company is important in finding marketing success over the airways.