Even though Google AdWords is not something new and pay per click has been used for a significant amount of time, people still have problems mastering it.

It takes significant accuracy and knowledge to be able to create ads that deliver great results, meaning that it takes quite a while to learn how to use AdWords properly. You are fooling yourself if you think it only takes an ad and a few hundred dollars to generate as much traffic and sales as you could possibly want. You have to take a calculated approach towards creating and listing out your ads on AdWords, so that you're able to generate targeted traffic that converts, without putting a dent in your pocket.

Basically, whatever keywords you are targeting in your ad must be relevant to the keywords you use in your landing page. You have to make your ad stand out and command attention as much as possible. The chances of somebody clicking your ad increase when you use the targeted keyword in the headline and body of your ad because it will show up on Google in bold and be highlighted for the searcher.

You should keep an eye open for Google AdWords coupons that the company usually hands out to its visitors. Besides that the search engine giant also partners with other companies from time to time to giveaway these free vouchers. This is extremely useful for beginners because it is a way to test how good you are without having to put your money in. Such offers are generally only valid for a limited time, so ensure that you take advantage as soon as possible.

The text box labeled, "negative keywords" inside your Adwords platform is used to make sure that your ad doesn't show up when certain words are used like, "free", "low cost",etc. This is because you don't want to attract any freebie hunters and waste your clicks. Your aim is to get as many qualified prospects as possible who are actually interested in what you're offering. For example, if you're selling an eBook about "dog training" - you definitely don't want people clicking that are looking for free information on the subject, since you want only buying customers. You are probably going to notice, when you do a search of your own, that your ad is not showing up for the "negative keywords". You can penetrate any competitive niche with the right Adwords strategies and get more traffic than an L.A. Freeway. However, although you want to make money fast, take it easy and make sure you do enough things right so your investment does in fact, pay off. With any business there is a learning curve, but the more experienced you become with Adwords you will reduce your losses and increase your gains.