How Can Backlinking Help Me Rank In The Search Engines?
I have heard it said that there is nothing organic about organic Google page list.
That is the list of Google site suggestions that come up when you type in a search term.
At the very top of the search you find any sites that pay Google to list their sites and below that you find the organic searches or non paid sites.
First There Is SEO, Then There Is Backlinking If you are an article marketer or blogger you are most likely trying to attract people to your site with your excellent written or video articles.
You most likely have at least a passing knowledge of SEO or search engine optimization and this will help you to get noticed by Google and for very little searched keywords it may even get on or near the top of the search.
But if you have competition for your keywords you are going to need more than SEO to get on the first page.
What is Backlinking? That is where backlinking comes into play.
Backlinks are incoming links to a web page and were originally the best way to get people to navigate to your site.
A good example of a backlink is a viral video on YouTube.
If your friend sees a funny or interesting video they might copy the URL and post it on their own blogsite or even better their Facebook page.
This will be seen by you and many other people and might be passed on to others, etc.
This creates a long line of links trailing back to the original video.
Now Google uses these inbound links as an indication of your page popularity or relevance to your topic.
Not only does Google "like" fresh content they want to present authority sites to their users and use the quantity of backlinks to determine the value of the information on the web.
Now there are sites that get a lot of natural searches and backlinking simply by the nature of the information found on the site.
News sites like MSN and NPR are sites that many will read and pass links on as recommendation for others to see.
Social media, video, and entertainment sites are good examples of heavily trafficked and referenced sites.
But what do you do when you want to be found in the search engines and you are an internet marketer.
Our industry entrepreneurs are very clever and are also committed to helping each other in our efforts and in this way backlinking became just as an important process as optimizing your articles.
A sub-niche has emerged to fulfill the demand for backlinks and there are free as well as paid tools and programs that you can find to assist you with your projects.
There are sites that promote sharing of articles/videos to various social media sites.
You can download plugins to your blogsite that spread the word throughout the web that you have new content available to share.
By using these aids you can create hundreds and hundreds of backlinks and land your content on the first page or even at the top of the search in pretty short order.
If someone comes along and takes your position, just apply more backlinks and you are back on the board! If you are writing articles or creating videos for you business backlinking is a very important skill for you to learn or outsource so you can be found by people searching for what you have to offer.
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